Target: Coca-Cola Company
Goal: Abolish contracts between Coca-Cola and public schools.
Many public schools across the country are signing deals with Coca-Cola as a way to increase funding for school programs and activities. Under their contracts, Coca-Cola has the right to vend sodas on school property. Such contracts are damaging to the health of students and should be abolished.
Major companies such as Coca-Cola are able to target teenagers with the help of their school contracts. Not only can they sell their products on school campuses, but they can also promote their beverages to students through advertising campaigns that they create for schools. A study by Mother Jones shows that four out of five schools have contracts with either Coca-Cola or Pepsi. Furthermore, half of American elementary schools have established these contracts, allowing Coca-Cola to target kids at a younger age.
Drinking a soda every day for a period of six months can cause a fat buildup of up to 142 percent around vital organs such as the liver. Regular soda consumption is a leading contributor to obesity and diseases such as high cholesterol and diabetes. Furthermore, many ingredients in sodas are toxic chemicals such as cancer-causing artificial caramel coloring and pesticides found in genetically modified crops of corn, which are used to make high fructose corn syrup sweeteners. Acids used as preservatives cause accelerated aging and the aluminum soda cans that house the drinks contain chemicals that can offset hormone levels. Despite how lethal soda is, we are still allowing big companies such as Coca-Cola to vend their beverages to children and teenagers in schools throughout America. Contracts to sell Coca-Cola products in schools must not be tolerated because they risk the health and wellbeing of youth across the nation.
You make millions each year from contracts you establish with public high schools and elementary schools throughout America. These “pouring contracts” allow schools to receive extra money and allow you to vend and advertise your products to a choice target market. Such contracts are detrimental to the health of our youth and must end now.
Drinking soda on a regular basis can have lethal side effects such as diabetes, obesity, high blood pressure, and cancer. Yet your mission is to promote this to teenagers and elementary school students in schools, where students are learning that it is important to make choices that will sustain lifelong health. How can they make these choices if Coca-Cola is present in schools and they are bombarded by your advertising campaigns? How can younger children have the judgment to know that soda is bad if it is constantly being promoted as something healthful? For example, picture a child at school purchasing a special series can of Coca-Cola designed for the 2012 London Olympics, decorated with the silhouette of an athlete. The child will remember the athlete on the can and associate the athlete’s talents and performance with drinking Coca-Cola, and will in turn believe that drinking soda enhances athletic abilities. In this way, your campaigns create contradiction in the minds of students and teach them that drinking soda is acceptable, despite what they are taught at school about its dangerous impact on health.
Your pursuit of revenue should not lead you to take such degrading measures as to target the youth of America in their schools. We demand that you stop jeopardizing the health of our youth by abolishing the practice of establishing contracts with public schools.
[Your Name Here]
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