Demand Italian Wine Company Discontinue Hitler Label

Target: Italian Integration Minister, Andrea Riccardi

Goal: Stop production of Adolf Hitler labels and fine the wine company responsible

Jewish-American tourists were recently shocked during their vacation to Italy when they discovered an offensive advertisement on wine bottles in the city of Garda. The bottles that were publicly displayed featured the face of Adolf Hitler and other Nazis on its label. The vintner, Vini Lundardelli, had received complaints earlier in 2007 for producing labels featuring fascist dictator Benito Mussolini, and while police initially confiscated some 20,000 bottles, a local court demanded that the property be returned. No further action was taken.

Vini Lundardelli has yet to learn that the commercial advertising of individuals who have led mass genocide in the past is inappropriate. The Jewish-American tourists, Matthew and Cindy Hirsch, were only a few of many who were also offended by the affront, as it serves to remind them of a time when their ancestors were discriminated against and killed due to intolerable racism.

Many wine shop owners, as well as the wine company itself, defend the offensive label by claiming it belongs to a “line of history” that celebrates well-known political leaders like Che Guevara or Winston Churchill. Nevertheless, to use the face of genocide to advertise a product is not only insensitive but it also places the city of Garda, and its people, in a compromising position. Such advertising may lead the rest of the world to question whether this place and its people are in support of fascist leaders and the terror that they stand for. Worst of all, it offends so many that are reminded of pain and suffering at the hands of racism. It would benefit all to remove and discontinue such advertisements immediately.

While it would be best if the bottles were removed from wine shops and permanently discontinued, Vini Lundardelli has already proven that his company has no regard for respect or civility. Thus, it is not enough to simply take the bottles off the shelves – the company must be fined for their offensive behavior in order to ensure that this practice is not repeated again in the future. If the product is removed and no further action taken, it is likely the episode will arise in the future and the company will find some other way to justify their conduct. Demand that Hitler wine bottles be removed at once and that the wine makers responsible for advertising be appropriately fined for their misconduct.


Dear Andrea Riccardi,

The recent scandal in Garda over wine bottles featuring fascist dictator Adolf Hitler is extremely offensive. These labels must be removed at once in order to prevent further emotional damage for many who have ancestral ties to the Holocaust. To use the face of a leader who was responsible for the death of millions is insufferable and must be stopped at once.

Please take action to remove the offensive labels from the city of Garda and fine the wine company responsible for producing these terrible advertisements. Since they have already experienced complaints for similar material in 2007 (and no legal action was taken), they feel at liberty to promote images at the expense of others for financial benefit. I urge you to put a stop to this misconduct and fine them appropriately for the crimes they have committed. Please make sure that incidents like this do not happen again in the future.


[Your Name Here]

Photo Credit: Google Images

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One Comment

  1. Gen Lovyet Agustsson says:

    ban this hitler wine now!

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