Revise Advertising Ban on Medical Marijuana Centers

MMJ Advertising

Target: Members of the Denver City Council

Goal: Revise the proposed medical marijuana advertising ban in favor of direct and enforceable guidelines that allow advertising at non-charitable functions in the city.

The Denver City Council is considering a ban on all outdoor advertising of Medical Marijuana Centers (MMCs) which includes non-charitable events like street fairs and music festivals. While most respectable MMCs agree with banning tacky advertising efforts like sign-twirlers and flyers, representation or sponsorship at city-wide functions is going too far. Please sign this petition to revise CB586 to make guidelines enforceable and allow for MMC advertising at non-charitable events.

Colorado’s Medical Marijuana (MMJ) industry is constantly working within legislation that is difficult to understand, contradictory, and unenforceable. As new laws come to fruition it is important that industry members are able to understand and follow the laws while continuing to do business. According to the Westword, the bill’s draft language “calls for banning signs anywhere in public view, including leaflets and handouts. It does not ban signs at the shops themselves, or prevent businesses from advertising in print. Medical marijuana centers may also advertise their names publicly when they take part in a charitable event, such as fundraising for cancer research.”

The Cannabis Business Alliance (CBA) is fighting to revise the bill to include more specific guidelines and the right for MMCs to advertise at community events that do not profit charity. Community events are often sponsored by MMC’s and other MMJ industry members due to the increase in business over the last 3 to 5 years. The ban’s language prevents MMCs from having a logo on an event poster or the ability to establish a presence at a non-charity event. This provision prevents the MMJ industry from connecting with and contributing toward the local community. MMC’s must be given the chance to prove themselves as members of the community contributing to the overall environment as a respectable business.

Please sign this petition in support of revising of the proposed outdoor MMC advertising ban. It is necessary that this bill be functional to prevent issues surrounding enforcement in the near future.

PETITION LETTER:

Dear Members of Denver City Council,

The proposed outdoor advertising ban for Medical Marijuana Centers (MMCs) is too contradictory and unenforceable to function in its current form. The Cannabis Business Alliance (CBA) and ACT4CO, two highly regarded MMJ industry groups are demanding clarification of provisions before the ban is passed. In order to adopt new legislation the industry must be able to understand and work within the law.

For the most part, respectable industry members agree that sign-twirling and handouts are not legitimate ways to advertise medicine; however, prohibiting them from community events, which include health fairs, is sending a discriminatory message. While MMCs would be allowed to advertise at and sponsor charitable functions, they would not be allowed the same presence at community events like street fairs and music festivals. An MMC could sponsor a charitable event but not advertise the event or display their logo on event signage. This provision is contradictory and prevents MMCs from participating in charity events for fear of prosecution amidst an unclear regulation.

Stakeholders are debating whether or not consumer advertising like shirts, hats, stickers, and lighters would be considered illegal or not. Word-of-mouth is a powerful advertising technique in the MMJ industry and patient advertising is commonly used as a tactic. Unclear language in the bill has led to discrepancy in interpretation. The issue of patient promotion needs to be defined prior to passage of the bill.

Please demand clarification and allow community event advertising for the MMJ industry as provisions of CB586 prior to its adoption.

Sincerely,

[Your Name Here]

Photo Credit: smh.com.au via Yahoo

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