Target: Kendall J. Powell, Chairman of the Board and Chief Executive Officer, General Mills
Goal: Praise company for opposing an amendment that would ban same-sex marriage in Minnesota.
A video of a man lighting a box of Cheerios on fire and proclaiming that the cereal is nothing more than a “treat now for the homosexuals!” outside General Mills’ headquarters has recently made its way around the internet. While it can hardly be proven whether the cereal is actually a gay favorite, the company that makes it has recently taken a stand on the side of marriage equality. When a proposed constitutional amendment that would ban same-sex marriage in Minnesota was presented, General Mills became the largest corporate voice to oppose it: “We do not believe the proposed constitutional amendment is in the best interests of our employees or our state economy,” said Ken Charles, vice president for General Mills’ global diversity and inclusion.
Recently, it seems like more and more companies are becoming vocal about their socio-political leanings. Chik-fil-A has notably received equal parts flak and praise for the views of the company’s owner. But for General Mills, the proposed amendment is about more than just what is morally right. “We value diversity. We value inclusion,” explained Charles. “We respect and defend the right of others to disagree. But we truly value diversity and inclusion—and that makes our choice clear.”
If only other companies and the country could catch on. Sign the petition to praise General Mills’ decision to support diversity and marriage equality.
Dear Mr. Powell,
In a year already proving to be full of political and moral contention, it is easy for any large company to pick a side and tout it as the message of the brand. As well-known companies, statements made on behalf of the brand can have a lasting effect on a wide range of consumers. Already, we have seen other companies lose and gain support for the remarks made on behalf of their leadership.
When General Mills chose to speak out against a proposed amendment that would effectively ban same-sex marriage in Minnesota, the company acted on behalf of not just one individual but rather a larger group of current and prospective employees. By creating an atmosphere of inclusion and respect, General Mills has set a positive precedent for additional companies to speak on behalf of a wider working pool. I thank you for your support of equality.
[Your Name Here]
Photo Credit: Champions for Change