Target: Michael Duke, CEO of Wal-Mart
Goal: Install payment machines that are accessible to customers in wheelchairs
Recently, disability rights advocates sued Wal-Mart for inaccessible payment terminals. The corporation placed payment machines at a height inaccessible to customers in scooters and wheelchairs, which violates the Americans with Disabilities Act. The corporation has also refused to update these terminals with ones that are ADA compliant. This has made many disabled customers uncomfortable paying for their items.
Customers who try to use these payment machines at an incorrect height find themselves straining to reach the machines. Other customers are forced to give their PIN number orally to a cashier. These customers worry that their identities may be compromised by an untrustworthy cashier or eavesdropping customer. Wal-Mart has refused to replace these machines with ones more accessible, despite pledging to serve customers with disabilities. By not replacing these machines, Wal-Mart is proving to be hypocritical in its treatment of disabled customers. It needs to follow through on its word and make sure that every customer is able to have a safe and comfortable experience at its stores.
Wal-Mart is not the only store that has inaccessible payment terminals. However, it is one of the largest stores in the country and one of the most well-known. If it updates its payment machines, other stores that do not provide accessibility to disabled people will follow. Tell Wal-Mart to update its payment terminals to be accessible to everyone.
Dear Mr. Duke:
Wal-Mart claims to have a policy of serving every customer, yet discriminates against the disabled by providing inaccessible payment machines. Customers in wheelchairs or scooters cannot reach the machines in many Wal-Mart stores. Your corporation has not replaced these machines despite multiple requests, showing a policy of discrimination against the disabled.
I ask you to replace the inaccessible payment terminals with ones that are compliant with Americans for Disabilities Act standards. This will not only make disabled people feel more comfortable and safer in your store, but it will also set an example for other stores that do not have accessible payment terminals. As a large and well-known store, Wal-Mart has a duty to lead other stores to do what is right for the customers.
[Your Name Here]