Target: Paula Kerger, CEO of PBS
Goal: End PBS’s promotion of Chick-fil-A in children’s programming.
PBS currently has an agreement with Chick-fil-A to promote the restaurant through ads shown with the children’s show Martha Speaks. In return, Chick-fil-A sells kid’s meals in bags branded with Martha Speaks characters. Many people question PBS’s decision to promote fast food to children, especially as PBS is a public network and has a duty to protect the wellbeing of children who watch the shows.
Chick-fil-A’s kids meals can have as much as 670 calories and 29 grams of fat. These are not healthy meals, yet they are what PBS is promoting by advertising with the restaurant. This move is making the public network no better than corporate networks by promoting cheap and unhealthy fast food to children. Additionally, Chick-fil-A is the subject of scrutiny for their anti-equality policy. Dan Cathy, president of the restaurant, said that the policy of the company is that they are “very much supportive of the family — the biblical definition of the family unit.” By promoting Chick-fil-A’s food, PBS is also implicitly supporting this anti-equality message.
PBS has partnered with Chick-fil-A in exchange for economic support while completely ignoring the problems with the restaurant. The company provides unhealthy food and has taken an anti-equality stance. Tell PBS that Chick-fil-A’s support is not as important as the wellbeing of children, and they should stop this partnership with the fast food company.
Dear Ms. Kerger:
PBS has recently partnered with Chick-fil-A to promote the restaurant on the children’s show Martha Speaks. In exchange, Chick-fil-A is promoting the show with restaurant packaging. This agreement provides PBS with useful advertising, but at the same time, it promotes fast food to young children. Chick-fil-A kid’s meals can be very high in calories and fat, and by promoting the restaurant, PBS is endorsing this unhealthy lifestyle. Additionally, Chick-fil-A has taken an anti-equality stance, which is also endorsed by PBS due to this agreement.
I ask you to end the agreement between PBS and Chick-fil-A. The restaurant promotes unhealthy food and anti-equality sentiments, neither of which should be marketed towards children. PBS is a public network and as such should be providing the best for the public. Instead, your network is compromising the health of children in exchange for advertising.
[Your Name Here]