Target: Greenpeace USA
Goal: To show support for Greenpeace’s satirical billboards outside of Shell headquarters in Houston, Texas.
In an attempt to stall oil drilling in the Arctic that is set to begin next month, Greenpeace USA has unveiled a satirical billboard along a Houston highway just outside of Shell headquarters in Texas. The billboard, which reads, “You can’t run your SUV on cute. Let’s go” was chosen from hundreds of user-submitted slogans on a website created by the activist group. The fake Arctic Ready ad campaign has drawn a lot of attention in recent weeks, as some claim a violation of trademark law, saying that activists posed as members of the Shell Corporation both in making the website and in subsequent related Twitter accounts. In reality, however, the ad campaign is a satirical stunt that may just have hit a little too close to home.
“Arctic Ready” is a campaign slogan employed by Shell to make it appear as if they have a safe and effective plan to implement in their proposed drilling projects. However, as made clear by the Gulf oil spill in 2010 and numerous others before and since, oil extraction is a dangerous process with non-guaranteed safeguards. Especially in the Arctic, which experiences 24-hour darkness for part of the year, an oil spill could be catastrophic to clean up. A tragedy such as this, coupled with the already deteriorating polar icecaps and increasing number of endangered species in the region, could mean ruin for the fragile region.
By posting these billboards and advertising within this campaign, Greenpeace has used satire to point out a dangerous truth: regardless of how well oil companies try to plan, an accident could spell disaster. Tell Greenpeace that you support their ad campaign as an effective satirical response to Shell’s dangerous and destructive environmental policies.
To Greenpeace USA,
While your satirical Arctic Ready ad campaign has been the subject of controversy in recent weeks, it has also helped to uncover Shell Oil as a company that will do whatever is necessary to extract valuable oil, even if it causes major damage to ecosystems and local geography. The ad campaign, rather than being a violation of trademark law, is an important operation aimed at getting public opposition heard, and so far, it has been effective.
Through this ad campaign, Greenpeace has garnered support from new sources and has allowed people to be actively involved in preventing drilling in this frail habitat. The negative reaction from those who rely on money from big oil corporations is proof that this type of activism is successful. I support the Arctic Ready billboard campaign and Greenpeace’s continual attempts to protect the Arctic ecosystem.
[Your Name Here]