Target: Mike Perry, C.E.O, Crayola Corporation
Goal: Start a marker exchange program to keep discarded plastic out of the environment.
The Crayola Corporation prides itself on its green initiatives and has taken several steps to improve the environmental impact of its manufacturing processes including the use of solar farms to produce crayons and using reforested wood and recycled plastic, but a group of children called “Kids Who Care” has come up with another way that Crayola can help save the planet.
Each year, Crayola manufactures close to half a billion markers. These markers, of course, are made of plastic and distributed globally. Considering the volume of markers produced and the life expectancy of each marker, there is a considerable amount of plastic being discarded and replaced each year. If the Crayola Corporation was to implement a marker exchange program, however, these plastic outer shells could be returned to the manufacturer and easily recycled into new markers.
Plastic can be a valuable material because it is long-lasting and durable; however, most of the items made of plastic today are created for short-term or one-time use and then discarded in to the environment where they persist for centuries and have a devastating impact on the planet. According to members of the British Antarctic Survey, the impacts of discarded plastic include the potential poisoning of marine wildlife and the leaching of harmful chemicals in to groundwater. Noxious fumes released from burning plastics in incinerators can cause harm to the humans and wildlife that breathe them. The process used to manufacture plastic products is also harmful. Crayola produces enough markers each year to wrap around the globe three times and taking back just a fraction of those markers would equate to a significant reduction in the processing of new plastic marker casings.
Crayola has prided itself on becoming a green manufacturer and distributor. Please ask the company to take this next important step to further reduce its environmental impact and protect the users of its products for generations to come.
Dear Mr. Perry,
We thank the Crayola Corporation for taking vital steps toward becoming a green manufacturer, but we believe there is more that you can do to protect the planet and its inhabitants. For years, the producers or products including refrigeration units and batteries have used exchange programs to prevent their products from making their way into landfills and oceans and we believe you can do the same with your markers.
By implementing a marker exchange program, you will have the opportunity to reuse your plastic marker casings and reduce your need to manufacture new ones each year. In addition, your plastic products will have a longer usable life preventing them from ending up in our landfills, incinerators, and water ways.
Please consider taking this step to further reduce your impact on the planet.
[Your Name Here]