Target: Timothy Cook, C.E.O. of Apple, Inc.
Goal: Applaud Apple’s newest decision to rejoin green technology program.
Recently, Apple announced that it would no longer be trying for Electronic Product Environmental Assessment Tool (EPEAT) certification, which means its products would have been difficult to recycle. As one of the leading companies producing electronics in the world, this would have set a dangerous precedent for other companies, and many activist groups voiced their disapproval for this action. Thankfully, Apple has listened to the protests of green activists and decided to rejoin the EPEAT program.
EPEAT certifies technology producers who meet specific levels of green manufacturing. In order for a product to be certified, a company must prove that it is not made of toxic materials, will last a long time, and will be easy to disassemble and recycle. This certification ensures that fewer products will have to be made, and that those products will not be eventually harmful to the environment.
Before pulling all of its desktop computers, monitors, and laptops from the program, Apple was one of the largest supporters of the EPEAT certification system. As one of the largest and most innovative companies in the world, its support of green programs like this one set a very important example to other businesses. Apple’s decision to rejoin the program may also have been influenced by the fact that 95 percent of government purchases must be EPEAT certified projects, making it a wholly logical choice for good economics and a positive green effect.
Dear Timothy Cook,
Recently, you had retracted all your desktop computers, monitors, and laptops from the EPEAT certification program. Now you have reversed this decision, and I commend you for that. It is very important that companies put as much effort as possible in to being green, so I appreciate your work to keep your products EPEAT certified.
As one of the largest and most influential companies in the world, it is essential that you set a precedent to make and market products that won’t be harmful to the environment. With your innovative team of designers and programmers, it shouldn’t be any problem for you to create computers that are functional, stylish, and green. I fully support your endeavors to keep your products environmentally friendly. Keep up the good work.
[Your Name Here]