Target: Joseph Shamah and Scott Vincent Borba, Founders of e.l.f. Cosmetics.
Goal: Show appreciation for e.l.f.’s cruelty-free policy.
In today’s poor economy, many women do not have the money to spend on beauty products such as makeup. Fortunately, Eyes Lips Face (e.l.f.) Cosmetics provides makeup that ranges from only $1 to $5 while still remaining cruelty-free. Usually when women want to buy cruelty-free beauty products, their only options are extremely expensive. When women try to save money on cosmetics, they end up buying from companies that test their products on animals and use animal by-products as ingredients. Now, e.l.f. takes away that difficult choice and gives women the option to buy inexpensive makeup that is also cruelty-free.
It is not easy to remain 100% cruelty free when it comes to cosmetics, but e.l.f. does an excellent job of doing just that. Believe it or not, most makeup has some type of animal by-product in it in order for it to retain its desired consistency. Most companies take this easy route rather than working hard to remain cruelty-free. e.l.f. on the other hand does not cut corners in order to save time. They put time and consideration into their product to ensure that their makeup remains cruelty-free. This is not an easy task and it is important that E.l.f. knows how much customers appreciate their inexpensive and cruelty-free makeup.
Dear Joseph Shamah and Scott Vincent Borba,
Your company is one of the few that provides cruelty-free cosmetics at an extremely reasonable price, and I would like to show my appreciation. In a poor economy such as the one we’re in today, women can’t afford to spend frivolously on beauty products and cosmetics; however, that is not a concern when it comes to e.l.f. products. Normally when one wants to buy cruelty-free beauty products, they have to pay a great deal more than for regular cosmetics. Or if one wants to buy cheap makeup, it is usually not from a cruelty-free company. e.l.f. lets customers not only save money, but also contribute to animal safety by buying cruelty-free products.
Usually, cruelty-free makeup does not have the right consistency due to a lack of animal by-products, but the quality of e.l.f. makeup does not suffer from omitting these ingredients. The consistency of e.l.f. cosmetics is exactly what you would expect from regular cosmetics, but has the added benefit of being inexpensive and being animal-friendly. Customers really appreciate the fact that e.l.f. does not cut corners like many other companies by using easy, yet animal-harming ingredients. This company takes the time to make the best product for the consumer while also benefiting the economy and the environment. I would like to show my appreciation to e.l.f. cosmetics for selling inexpensive and cruelty-free beauty products.
[Your Name Here]