Target: Brian J. Dunn, President of Best Buy
Goal: Stop Best Buy from donating to anti-gay organizations.
One can learn a great deal about a company from what it does with its money. Best Buy donated $100,000 to Tom Emmer who is openly opposed to gay marriage. The fact that Best Buy is willing to donate its money to someone with these conservative views suggests that Best Buy is a company that also holds conservative views. As an extremely popular company, Best Buy has many different kinds of customers, including those who identify as LGBT (lesbian, gay, bisexual, transgender). By donating to an anti-gay advocate, Best Buy is not only offending its LGBT customers, but it is also losing business.
This type of action is only setting a bad example for other companies. If a company as large as Best Buy can openly discriminate against certain customers and still be successful, other companies may follow in its footsteps. Today, not only are more gay people open about their sexuality, but also homosexuality is much more widely accepted by society. This means that the more companies such as Best Buy discriminate against LGBT customers, the more business they are going to lose. Discrimination is no longer publicly acceptable, thus when customers discover that Best Buy openly donates to anti-gay organizations, it is inevitable that they will stop giving these companies their business. It is necessary that people become aware of Best Buy’s discriminatory actions and stop the company from donating money to anti-gay organizations.
Dear Brian J. Dunn,
It is necessary that your company stops donating money to anti-gay organizations. It is public knowledge that Best Buy has donated $100,000 to Tom Emmer who not only openly opposes gay marriage, but also holds many other conservative opinions. This gives Best Buy an extremely negative image and insinuates that your company supports discrimination. This will inevitably lead to angry customers and thus a loss of business. Unless you want to lose business, it is imperative that you stop donating money to anti-gay organizations.
Furthermore, Best Buy is setting a terrible example for other companies. If your company sends out the message that discrimination is okay, then many other companies will also begin to discriminate, resulting in consumers who feel angry and hurt. If consumers avoid businesses because of their anti-gay beliefs, these companies will quickly lose business and the overall economy will be negatively affected. In order to not only keep your company in business, but to also avoid having a bad image to consumers, it is imperative that Best Buy stops donating money to anti-gay organizations.
[Your Name Here]