Praise Urban Decay Cosmetics for Remaining Cruelty-Free

Target: Urban Decay Cosmetics

Goal: Praise Urban Decay Cosmetics for revoking its decision to expand sales into China, a country that requires animal testing on all cosmetic products.

In a world driven by profit, it can, sadly, be a rare thing to find a company with a heart. The cosmetic industry is no exception. For consumers who are concerned about the ingredients and practices of the companies they buy from, it can be hard to find high-quality truly cruelty-free cosmetic products. Earlier this summer, Urban Decay Cosmetics announced a controversial decision to expand its company into China. Unfortunately, the Chinese government requires animal testing for all cosmetic products sold within the country. Thankfully, Urban Decay has recently decided not to start selling their products in China. They will remain a cruelty-free company.

Thousands of customers, attracted to Urban Decay for its cruelty-free and vegan cosmetic products, were outraged when the company announced its intent to expand sales to China. For many years, Urban Decay’s makeup products have been a staple for consumers who believe that animals should not have to suffer for the sake of human beauty. Many people felt that the company’s decision to sell in China, thus allowing its products to undergo animal testing, was hypocritical. For many years, Urban Decay was known for its slogan ‘We don’t do animal testing. How could anyone?’ Urban Decay’s controversial decision lead to revocation of the company’s Leaping Bunny cruelty-free certification.

With its recently announced plan to suspend sales in China, Urban Decay has been reinstated as a Leaping Bunny certified cruelty-free company. Neither the company’s finished products, nor the raw materials used to manufacture their products, are tested on animals. Urban Decay has officially stated that it did not feel they could “comply with current regulations in China and remain true to [their] core principles.’

Please take the time to sign this petition to thank Urban Decay for deciding to remain cruelty-free. In a world were cruelty to animals is often times all too common, it’s important to take the time to recognize the people and companies who go against the grain and do everything they can to show respect to all living things.


Dear Urban Decay Cosmetics,

Thank you very much for revoking your decision to expand sales into China, a country that requires animal testing be conducted on cosmetic products. It’s a rare thing for a company to consciously make a decision that would impact sales in order to stick to its moral principles. You have proven that your company really does have a heart, and that respecting the lives of living creatures is more important than selling human beauty products.

Your earlier decision to expand into China, while sacrificing your company’s cruelty-free certification, was viewed by many to be controversial and hypocritical. There are many people who support your company mostly due to your stance on animal cruelty. You would have surely lost these valued customers had you not decided against allowing your products to be tested on animals. Hopefully, someday in the future China will implement new practices that will allow your company to sell within the country without neglecting your core moral principles. Until then, rest assured that your reinstatement as a cruelty-free company is highly appreciated by your current customers.


[Your Name Here]

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