Target: Timothy Cook, CEO of Apple, Inc.
Goal: Keep Apple product designs environmentally friendly
Apple has announced that it will no longer be trying for Electronic Product Environmental Assessment Tool (EPEAT) certification, which means its products will be difficult to recycle. As one of the leading companies producing electronics in the world, this sets a dangerous precedent for other companies. It is imperative that Apple rethink this decision.
Electronic Product Environmental Assessment Tool (EPEAT) is a program that certifies technology producers who meet specific levels of green manufacturing. In order for a product to be certified, a company must prove that it is not made of toxic materials, will last a long time, and will be easy to disassemble and recycle. This certification ensures that less products will have to be made, and that those products will not be eventually harmful to the environment.
Before pulling all of its desktop computers, monitors, and laptops, Apple was one of the largest supporters of the EPEAT certification system. As one of the largest and most innovative companies in the world, its support of green programs like this one set a very important example to other businesses. Its sudden reversal on the green agenda is pointless and harmful, and Apple must reconsider this decision.
Dear Timothy Cook,
Recently, you have retracted all your desktop computers, monitors, and laptops from the EPEAT certification program. While it isn’t your problem what happens to your products once a consumer gets ahold of it, I strongly suggest that you make it your problem. Being green-minded is exceptionally important, and every little action counts. I urge you to reconsider your decision and hold your products to the high environmental standards of the EPEAT program.
As one of the largest and most influential companies in the world, it is frankly irresponsible for you to announce your repudiation of the green agenda. Your company sets an example for businesses and individuals alike, and if the public understands that you don’t take global warming seriously, then they will hardly take it seriously themselves. Surely, as the employer of the most innovative creators of technology, you must be capable of combining your traditionally exceptional design with acceptably high green standards. I urge you to rethink your refusal of the EPEAT program and lead other businesses to green practices.
[Your Name Here]