Target: Facebook, Inc.
Goal: Don’t impede non-profit organizations’ ability to optimize public outreach.
In the past, the social website Facebook has been praised for offering businesses and non-profit organizations a place to market themselves. Non-profit organizations, by posting and tagging page fans, were able to reach large audiences that they would not have impacted outside of Facebook. Animal rescue and welfare organizations, for example, have been able to save the lives of thousands of animals that would have otherwise been euthanized by sharing their stories on Facebook. However, due to recent Facebook changes, non-profit organizations, as well as other fan pages, are having a harder time having their voices heard.
Recently, users with Facebook fan pages have lost the ability to tag other users and pages in their posts. Tagging other pages gave fan page owners the ability to share their cause with not only their own fans, but also with the fans of each page they tagged. This tool allowed pages to reach wider audiences and gain more exposure, an important feature to welfare organizations whose goal is to spread their message to as many people as possible. Tagging pages and sharing posts has helped to save the lives of countless companion animals on death row, who just needed a little extra exposure to find loving new homes or rescues with room to help them. It was also a great way for non-profit organizations to share petitions, current events, information, and their cause.
Another recent Facebook change is an algorithm that was designed to limit the number of fans that a page’s posts appear to. After the new changes, only a small percentage of a page’s fans see each post that a page makes, despite the fact that fans usually ‘like’ pages on Facebook so that they can receive the page’s posts in their news feeds. Facebook now has an option were page owners can pay a $5 – $20 fee per post to promote their posts to a larger audience. However, non-profit pages often times don’t have a lot of funds to spend this way. Many people argue that they should have the right to decide if they would like to see a page’s posts appear on their page, not have it decided for them by a Facebook algorithm.
Facebook, already a billion-dollar company, is trying to increase revenue by impeding the efforts of many certified non-profit organizations and businesses. Please urge the company to restore previous settings that allowed fan pages to tag others in posts, and eliminate the new algorithm and fees associated with promoting pages. If not for all fan pages, these changes should in the very least be reversed for certified non-profit organizations who use Facebook to further their causes and attempt to improve the world we live in.
Dear Facebook, Inc.,
Your website has been praised for offering businesses, non-profit organizations, and individuals a place to make their voices heard. Non-profit organizations were able to use your site to reach large groups of people who they would not have otherwise been able to reach. However, your recent changes to fan pages are negatively impacting organizations ability to reach their supporters on your site.
By taking away page owners’ ability to tag their posts, you have severely limited the number of people that organizations can reach in a timely manner. The new algorithm method of determining what posts show up in users’ news feeds and the associated fee to promote posts are unfair. Facebook users ‘like’ fan pages on your site because they want to keep up to date with that page, and most people feel that they should have the right to decide if they would like to see a page’s posts or not, not have it decided for them by a algorithm.
Please consider reversing the above mentioned changes to your site. If not for all fan pages, then at least consider reversing the changes for certified non-profit organizations. Non-profit organizations have much better ways to spend their money than on Facebook fees. These users use Facebook as a way to outreach and attempt to improve the world we live in. Please do not impede those who would attempt to do some good in this world. Thank you.
[Your Name Here]