Kardashian Media Coverage Beats Out Ocean Acidification 40:1

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Target: Major news outlets

Goal: Devote more media coverage to the pressing issue of ocean acidification.

Ocean acidification poses as serious a threat to our Earth as global warming, yet in America, it seems we care more about the Kardashians. According to a recent study by Media Matters, major news outlets covered the Kardashians 40 times more than ocean acidification, and some didn’t even mention it at all. Chemical changes in the ocean caused by carbon dioxide are taking place at an unprecedented rate and are practically irreversible. We must demand more media coverage of ocean acidification so that more Americans are informed about this pressing issue.

Oceans are already 30 percent more acidic from carbon dioxide emissions dating back just to the Industrial Revolution, and could become as much as 150 percent more acidic by 2100. At such high acidity levels, shells of plankton would dissolve, large sections of the ocean would be inhospitable for coral reef growth, and much of the marine food web would be threatened. Yet, since Media Matters began documenting news coverage of ocean acidification at the beginning of 2011, ABC, NBC and Fox News have ignored the topic, and the Los Angeles Times, USA Today, the Wall Street Journal, MSNBC, CNN and CBS have just barely mentioned it. To make matters worse, all mentions of ocean acidification by the Wall Street Journal were dismissive of the issue.

And fallout from the lack of media coverage is significant: a 2010 survey by the Yale Project on Climate Change Communication found that a whopping 77 percent of Americans have heard or read nothing about ocean acidification. And of the 23 percent who had heard of it, only 32 percent knew it was caused by carbon dioxide.

Ocean acidification will have catastrophic impacts on our fisheries, our coral reefs, and our marine ecosystems in general if left unaddressed. The first step toward combating this issue is with public awareness. Urge major media outlets to devote much-needed attention to the increasingly desperate issue of ocean acidification.

PETITION LETTER:

Dear Major news outlets,

According to a survey by the Yale Project on Climate Change Communication, a whopping 77 percent of Americans have heard or read nothing about ocean acidification, an issue as pressing as global warming. This is due in large part to your lack of coverage on the topic. Chemical changes in the ocean caused by carbon dioxide are taking place at an unprecedented rate and are practically irreversible. You must do your part to address this issue by raising public awareness.

Media Matters has been documenting news coverage of ocean acidification since the beginning of 2011 and found that ABC, NBC and Fox News have ignored the topic, and the Los Angeles Times, USA Today, the Wall Street Journal, MSNBC, CNN and CBS have just barely mentioned it. To make matters worse, all mentions of ocean acidification by the Wall Street Journal were dismissive of the issue. All this, and yet there has been a boom in scientific research documenting the threat.

Ocean acidification will have catastrophic impacts on our fisheries, our coral reefs, and our marine ecosystems in general if left unaddressed. The first step toward combating this issue is with public awareness. Please do your part by devoting more attention to the increasingly desperate issue of ocean acidification.

Sincerely,

[Your Name Here]

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2 Comments

  1. Wherever you go there once was a forest & water.
    Plant & protect Danny’s trees for life
    & preserve our rivers.
    Trees are are the lungs of the earth.
    Rivers are the tears of our destruction.

  2. the earth is sick from pollution .thats why wee having all the bad weather .there will be worse to come yet .you can not beat mother earth and shes fighting with all shes got left

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