Don’t Allow Advertising in Seattle Public Schools

Target: Seattle School Board President Michael DeBell

Goal: Don’t sell advertising space on school grounds.

Seattle Public Schools have considered selling advertising space on school grounds to bolster educational and extracurricular funding. Selective companies, such as Nike and Microsoft, would be allowed to place advertisements aimed at our students in athletic fields. Allowing this change will not only increase our youth’s already high exposure to commercial content, but will encourage a culture of name-brand consumerism that divides economic groups.

Already our nations’ youth are learning to judge the worth of their selves and their peers based upon ownership of consumer goods. Self-esteem is now contingent upon having the newest phone, or the correct brand of shoes. Should public school administrations be deciding what brands our students should be encouraged to buy? Are our children not already exposed to enough corporate propaganda? The American Academy of Pediatrics estimates that the average child views 40,000 ads annually on television alone. Infusing the educational process with these distractions for monetary gain is unethical and not in the best interest of our children. While parents can choose to monitor a child’s consumption of media content at home, they are at the mercy of school systems to make thoughtful decisions regarding student exposure during the school day. We should uphold our public schools to a higher standard of fundraising.

By signing this petition, you can urge Seattle School Board President Michael DeBell not to allow advertising in public schools. Prevent this backwards step for our education system and our community.


Dear School Board President Michael DeBell,

It is my understanding that the Seattle Public School system is considering selling advertisement space to various companies as a means of fundraising. While the products that would be advertised may be carefully chosen, how can the education system decide what our children should be encouraged to buy? Schools are already plagued by a culture of name-brand consumerism, and this step towards commercialization will only increase the divide between social classes. Furthermore, this change will undermine the limited power parents currently hold to control their child’s exposure to media influences.

While it is understandable that schools find creative ways to raise funds, this particular method would be below the standards that should be expected from our education system. Please help maintain the integrity of Seattle Public Schools by opposing this flawed proposal.


[Your Name Here]

Photo credit: pipp via everystockphoto.

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One Comment

  1. Consumerism is destroying our environment, and teaching kids to follow it is not the way to go. We need real values and academics in education.

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