Stop Killing Animals for Key Chains

Target: Eraldo Poletto, CEO of Furla

Goal: Stop Furla from using real fur for key chains.

Furla is an international retailer that primarily sells handbags, but unfortunately the company continues to support the cruel fur industry. Furla sells pompom key chains made of real fur. No animal should suffer and die for something so useless.

Animals trapped in the fur industry face a variety of mental and physical hardships. Typically, these animals are kept in small, dirty cages where they have limited access to food, clean water, and sunshine. Their lives are cut drastically short and they are killed in whatever way the workers deem most convenient. Common ways include strangulation, neck-breaking, suffocation, anal electrocution, and poisoning. The animals are then hoisted up to hang from their limbs while they are skinned and discarded. It is not uncommon for an animal to still be alive during this entire process.

Sign this petition and demand Furla stop using fur for key chains. Not only are key chains completely useless, but there are many cruelty-free, alternative materials available to use.


Dear Mr. Poletto,

Despite knowing how terribly animals on fur farms are treated, your company still utilizes fur for some of its products. It is time to stop supporting this cruel industry and end the use of fur on your pompom key chains.

Animals trapped in the fur industry face mental and physical hardships daily. They are typically kept in small, dirty cages where they have limited access to food, clean water and sunshine. The animals are then killed, while still quite young, in whatever way is deemed cheapest and most convenient. Common ways include, but are not limited to, strangulation, suffocation, poisoning, neck-breaking, and anal electrocution. Unfortunately, the kills are not always clean and many animals remain alive for the skinning process.

Please end your use of fur for your key chains. No animal should be tortured and killed for something so unnecessary. There are many cruelty-free alternative materials available to use instead.


[Your Name Here]

Photo credit: Flavio Brandani

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  1. Selena Brooks says:

    Sick and disgusting! Stop this animal abuse treatment for a stupid keychain. IT IS RIDICULOUS

  2. Poor creatures!! People DO NOT want these poor animals for a chunk of hair!!! Stop Killing them, please!!

  3. Kathryn Irby says:

    Stop manufacturing genuine fur key chains NOW!!! Animal Welfare Over Profits!!

  4. Anna Krohn says:

    This is so heartbreaking. No animal should have to endure any abuse let alone death for “fashion”…especially STUPID keychains!!! Wtf is wrong with you people who not only make it BUT buy it!!!!!!

  5. Stop this disgusting useless brutality. It’s a monstrous way to make money. Maybe we should do unto those the same brutality that they do to innocent animals.

  6. furla give up your lives for these cruel keychains now.

  7. What a sick and savage world.
    Please stop supporting animal torture. Please boycott Furla. And please consider going vegan.

  8. Lyn tred says:

    Nobody knows! Few care! About these wee animals that give their life for a trinket that ends up in the trash!, think before you buy such a item..perhaps standing outside such a trinket store with the photo posted might waked some folk up..we are all creatures of the same Christ!,…

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