Success: Apple Commits to Using Renewable Materials in Its Products

Target: Lisa Jackson, Vice President of Environment, Policy and Social Initiatives at Apple

Goal: Applaud the tech company’s stated goal to transition away from raw mined materials to recycled and renewable sources.

Support for greener products and renewable materials has grown, with many consumers demanding that influential companies such as Apple produce more environmentally friendly alternatives. Now, thanks to public pressure and community petitions such as this one from ForceChange, Apple has announced that it will work towards using only renewable materials to protect the environment and to avoid so-called “blood minerals” from conflict zones.

Apple has been one of the major consumers of rare earth metals such as cobalt. The mining of these minerals involves mining processes that create toxic effluent which in turn poisons groundwater supplies. Up until recently, cobalt sourced from the Congo for Apple’s products had involved child labor. In choosing to move away from raw mined materials, Apple will reduce its overall negative impact on the environment and in developing nations worldwide.

This move has been spearheaded by the former chief of the EPA, Lisa Jackson, who joined the company in 2013 to head its environmental initiatives. Since her appointment, she has pushed Apple to adopt more sustainable practices. While the specifics of Apple’s goal still need to be laid out, Jackson has stated that it will involve components recycled from e-waste and from products returned by customers. At this time, recycled materials only make up a minor proportion of Apple’s products, but Jackson intends to change that.

A sustained movement away from mining is necessary to protect the environment as a whole. Sign this petition to applaud Apple’s ambitious goals, which will hopefully inspire other companies to adopt a similar “closed loop supply chain.”

PETITION LETTER:

Dear Ms. Jackson,

I am writing to praise Apple’s recent commitment to move toward renewable materials in all of its products. The decision to create a “closed loop supply chain” and make use of recycled e-waste is a smart choice for the environment and for future generations, and I hope it will be embraced by your many consumers.

As an influential company which has made great strides in reducing its environmental impact, I hope your efforts will make it easier for more companies to adopt similar goals moving forward.

Sincerely,

[Your Name Here]

Photo Credit: FirmBee

Sign the Petition

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2 Comments

  1. Lisa Zarafonetis Lisa Zarafonetis says:

    Signed & Shared

  2. Kudos to Apple! Once again, leading the way – hopefully for many more companies to come.

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