Demand Tabloid Apologize for Sexist Cover Focusing on Female Politicians’ Legs

Target: Paul Michael Dacre, Editor-in-Chief of The Daily Mail

Goal: Apologize for recent sexist front page cover that compared the legs of First Minister of Scotland Nicola Sturgeon and UK Prime Minister Theresa May.

A recent cover of The Daily Mail featured an image of Scottish First Minister Nicola Sturgeon and UK’s Prime Minister Theresa May with the headline, “Nevermind Brexit, who won Legs-it!” This blatantly sexist cover quickly lead to widespread backlash from readers and others all around the world.

Inside the paper, ogling over these women continued in the article itself where one column argued that Sturgeon’s legs were “altogether more flirty, tantalizingly crossed” and “a direct attempt at seduction.”

In reality, the photo was taken of the women when they were meeting to discuss how Britain’s departure from the European Union would impact Scotland, and if Scotland too would make the decision to leave. Rather than commenting on the importance of this discussion and the future decisions it could lead to, The Daily Mail opted to take the opportunity to degrade two politically important and professional women by focusing on only their legs.

The Daily Mail has an unfortunate history of sexism. If they ever want to be taken seriously as a news outlet, they must make an effort to reduce sexist articles like this one. Sign this petition to demand that The Daily Mail apologize for this sexist cover and start taking the females in political power seriously.


Dear Paul Michael Dacre,

You are likely well aware of the backlash one of your recent covers has been receiving from your own readers and others all around the world. I hope you are taking the criticism seriously and realize that women in political power deserve to be taken just as seriously as men.

Your cover with the headline “Nevermind Brexit, who won Legs-it!” paired with the photo of Scottish First Minister Nicola Sturgeon and UK’s Prime Minister Theresa May is an example of sexism in the media at its finest. These women were meeting to discuss the impact of Brexit on Scotland and whether or not Scotland itself would opt to leave the European Union. Instead of focusing on the seriousness and importance of that topic you chose to degrade them.

Your organization is no stranger to making offensive comments, and this isn’t the first sexist attack you’ve made. However you are keeping sexism alive and slandering your own name by publishing articles on topics like this. We demand that you not only publicly apologize for this cover but also start taking females in political power seriously.


[Your Name Here]

Photo Credit: The Daily Mail

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