Target: David S. Taylor, President and CEO of Procter & Gamble
Goal: Take measures to ensure that the production of CoverGirl makeup does not utilize dangerous child labor.
As beauty brands like Lush and L’Oreál are taking action to ensure that child labor does not go into the production of their makeup, CoverGirl has not yet joined any initiatives to make sure that its makeup is free of mica mined by child workers in the world’s poorest nations.
The mica mines employing children in nations like India do not pay living wages and do not ensure a safe working environment. Almost 75 percent of the mines from which mica is obtained are run illegally. It is estimated that between five and 10 children are killed in their working conditions per month.
CoverGirl competitors L’Oreál and Estée Lauder established the Responsible Mica Initiative, which works to eliminate the use of child labor in the production of their products and materials. However, leading brand CoverGirl has neither joined such an initiative nor worked to establish one of its own. Sign the petition and let the CEO of Procter & Gamble, the parent company of CoverGirl, know that you demand the company take a stand against child labor.
Dear Mr. Taylor,
Your popular makeup brand, CoverGirl, uses mica to get its signature shine. However, this mica could be mined illegally by children who are working in dangerous conditions. Between five and 10 children are murdered every month in the mines.
Your competitors L’Oreál and Estée Lauder have already launched an initiative that will ensure their makeup does not use mica mined by child labor. I ask that CoverGirl do the same and take a stand against the deadly child labor that could go into its makeup.
[Your Name Here]
Photo Credit: Kinkate