Don’t Let The Beef Industry Rebrand Pink Slime

Target:  AFA Foods

Goal:  Don’t rebrand pink slime with a new name to sneak it back into our food supply.

The public outcry over the use of pink slime in ground beef has caused the shutdown of three out of four of the factories that produce it. AFA foods, the manufacturer of pink slime, has also filed for bankruptcy. This public downfall begs the question of how the makers of pink slime will recover. The industry is furious that the public branded their product as ‘pink slime’ something disgusting, although deemed safe for consumption by the USDA, and are fighting back. A campaign has been launched to emphasize the fact that although ‘lean beef trimmings’ (pink slime) are treated with ammonia to kill bacteria and were once only used for dog food, they are still beef and are fit for human consumption. Brand consultants say it doesn’t matter what ‘pink slime’ really is if the public deems it disgusting. The key to keeping pink slime out of ground beef is to remember what caused the public outcry: a lack of transparency in what our food contains. Unfortunately, the public often has a short memory and pink slime, rebranded under a more consumer friendly moniker, could be back in our beef once the current craze dies down.

While it is unfortunate that jobs are being lost over pink slime, the industry should have thought of that before adding it to ground beef without the public’s knowledge. Today, consumers expect transparency in their food and rightly so. If someone wants to eat ground beef they expect it to be beef, not byproducts treated with chemicals to kill bacteria. This is the first time public outcry has led to the removal of a product from many restaurants, markets, and public schools. People still have the power to make change. The beef industry needs to listen and not expect this to blow over.

Don’t let the manufacturers of pink slime forget we don’t want it in our ground beef. If they can wait for the hype to die down they will bring the product back.

PETITION LETTER

Dear AFA Foods,

While it is unfortunate that the livelihoods of people in the beef industry are being affected by the public outcry over ‘pink slime’, the lack of transparency in the use of the product was the cause. Today, consumers expect to know what is in their food, and rightly so. If someone wants to eat ground beef they expect it to be beef, not byproducts treated with chemicals to kill bacteria.

This is the first time public outcry has led to the removal of a product from many restaurants, markets, and public schools. People still have the power to make change. The beef industry needs to listen and not expect this to blow over and reintroduce lean beef trimmings as a rebranded product. The public branded it pink slime, because it represents something disgusting that doesn’t belong in our food. It may be technically safe for consumption but that doesn’t mean the public wants it.

Listen to consumers, something that should have been done in the first place, and do not rebrand pink slime and reintroduce it into ground beef.

Sincerely,

[Your Name Here]

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One Comment

  1. The stuff is treated with ammonia because the animals live in their own excrement during their whole life. Just the thought of eating this is disgusting, and marketing it is shameful. I wouldn’t give it to my pets.

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