Target: André Calantzopoulos, CEO of Philip Morris International
Goal: Stop excessive advertising of tobacco products to black neighborhoods.
A recent anti-tobacco commercial reports that the majority of tobacco advertising is directed toward black neighborhoods, particularly low-income ones. The spokesperson for the commercial, Amanda Seales, calls this “profiling;” studies conducted for the purpose of the commercial found that there were 10 times more tobacco advertisements in low-income black neighborhoods, considered a “market” by the tobacco industry. This is underhanded racism by an already dangerous industry.
In the past several years, we have made great strides in stamping out smoking and other tobacco abuse, especially among teenagers and young adults. But the tobacco industry remains determined to sell their products, and the added element of racism only increases the problem.
We cannot allow the tobacco companies to continue this profiling. Stamping out smoking is the one true goal in all of this, but we must pay special attention to snuffing out the underhanded racist tactic employed by the companies. Sign this petition to demand the tobacco industry remove the excessive advertising from poor black neighborhoods.
Dear Mr. Calantzopoulos,
A recent study shows that your industry is advertising 10 times more in poor black neighborhoods than anywhere else. This is considered racial profiling, and it is not acceptable. It is bad enough that your products are still endangering the health of thousands, but this added undercurrent of racism only worsens the issue. Your excessive advertising of cigarettes and other related products to poor black people is no more than a ploy to keep these people poor and addicted to your poisons.
You must stop this. Your industry has caused millions of deaths by cancer and other diseases, and despite smoking being at an all-time low recently, thousands of people still smoke or use tobacco or other such products. This is already bad enough, but your marketing to black people is a racist tactic. Please pull your ads from poor black neighborhoods as soon as possible and stop treating them as a “market” to exploit.
[Your Name Here]
Photo Credit: Fried Dough