Target: Rose Marcario, CEO of Patagonia, Inc.
Goal: Praise Patagonia for leading an industry-wide boycott against Utah, in protest against plans to eliminate key public lands.
Patagonia is leading a drive among its competitors to boycott the state of Utah and major trade shows within the state in response to Governor Gary Herbert’s efforts to eliminate the Bears Ears National Monument. Patagonia is one of the most recognized and popular outdoor and recreation retailers, and this announcement shows the company’s solidarity with nearly 30 tribal governments and many environmental advocacy groups to save this and other public lands within the state of Utah.
Bears Ears National Monument was placed under the protection of the Antiquities Act by the Obama Administration, in light of the fact that the land preserves important cultural heritage sites for a number of Native American tribes, and is home to a wide array of Southwestern plants and animals. In total, the protected area is over one million acres. To dismantle the newly created monument would be a violation of tribal sovereignty, and would put these lands at risk of development and exploitation.
In response to Patagonia’s stunning announcement, more outdoor retailers have joined the cause and are pledging to boycott the state, including Arc’teryx and Peak Design. Their collective goal has been to rally as many companies as possible, to send a message to the governor that Utah must value its public lands, which bring in over $12 billion in revenue yearly, and provide 122,000 jobs.
Should enough companies join the boycott, it could make a large enough economic impact to underline the fact that selling off public lands for short-term gains is not worth it, and that losing business and jobs will hurt. Sign this petition to thank Patagonia for choosing to stand behind public lands, and for setting an industry-wide example.
Dear Ms. Marcario,
I agree with you that public lands are important and must be protected in the state of Utah and elsewhere in this country. The efforts made by Governor Gary Herbert and Congressman Rob Bishop to eliminate the Bears Ears National Monument are short-sighted, and are an insult to the many tribal governments that have passed resolutions to protect their sacred lands.
I hope that others will continue to join you in your efforts to boycott the state, and that these efforts will continue until the message is made clear. The consequences of selling off public lands are far-reaching, and we must do everything we can to preserve America’s cultural and natural heritage for future generations to enjoy. I thank you for setting an example for your competitors to follow.
[Your Name Here]
Photo Credit: Patagonia