Yahoo! Must Stop Supporting Ivory Trade

Target: Marissa Mayer, CEO of Yahoo!

Goal: Take action to force Yahoo! Japan to stop allowing ivory trading on its online auction.

Yahoo! Japan has repeatedly refused to ban the sale of ivory on its online auction, while its U.S. counterpart has done little to influence a change. Yahoo! is the second largest stakeholder in Yahoo Japan, owning 35.6 percent of the company. In Japan, those with more than one-third of a stake in a company are allowed to veto board decisions. Yahoo! CEO, Marissa Mayer has yet to speak out publicly on this issue, claiming there is nothing she can do. In the meantime, ivory sales continue to soar.

African elephants are the main source of ivory, and poaching has increased exponentially in recent years. Activists believe online sales drive up demand, but Yahoo! Japan, which operates the largest online auction in the country, maintains that all the ivory on their site was exported before the ban was placed in 1989 and that they aren’t breaking any laws.

It is estimated that only 300 of the 2,000 pieces of ivory in Japan are registered, and sales have increased sevenfold in 10 years, bringing in about seven million dollars in sales. Additionally, many fear that shipments of ivory are going to China. At the same time, elephant populations have decreased by 30 percent in the last seven years. Sign this petition to demand that Mayer use Yahoo!’s authority, and put pressure on Yahoo! Japan to ban ivory trading.


Dear Ms. Mayer,

Your company has some power over Yahoo! Japan, yet you have not taken any action to pressure the company to ban ivory trade on its online auction. Since you own more than one-third of the company, you are allowed to veto board decisions, and I believe you should be using that authority to force this subsidiary to make a change.

Ivory sales are contributing to the massive decline of elephant populations in Africa. Sales in Japan are through the roof, and this is in part due to Yahoo! Japan’s online auction. Please use Yahoo!’s power to stop Yahoo! Japan from contributing to the ivory trade.


[Your Name Here]

Photo Credit: USFWS Mountain-Prairie

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  1. Kathryn Irby says:

    Stop the Cruel Ivory Trade at once, Yahoo!!!

  2. Rosamonce Cook says:

    Have you seen the photos of live elephants with their whole faces cut off with a chain saw? The babies left to starve and die when their whole herds are mowed down with machine guns? There is no excuse for this inhumanity and it must stop. We are all responsible for ending this travesty. I expect Yahoo to do its part to stop the world elephant slaughter.


  4. Brenda Denno says:

    Does Yahoo! Japan really expect anyone to believe that all their ivory was exported before the 1989 ban?! That’s almost 30 years ago! Such a ridiculous lie.
    Marissa Mayer is complicit in this ongoing atrocity of the trade of ivory, which causes the untold suffering and deaths of huge numbers of innocent elephants around the world, and which contributes to their near-extinction.

  5. Melinda Harris says:

    Marissa Mayer is no longer the CEO of Yahoo! Though I absolutely agree with the intent of this petition, it will have no chance at making an impact until this is corrected.

  6. Yahoo,you must stop this barbaric practice of allowing these money hungry animals killing off our beautiful majestic elephants for their ivory!We are all God’s creatures!

  7. Yahoo! Little by little, you are going to disappear. You will be taken over by companies who do not put greed in front of respect of nature. You disgust me. And I will NEVER use your site again!

  8. Boycotting Yahoo. How disgusting. Shame on you YAHOO!

  9. Lisa Zarafonetis says:

    Signed & shared❗?

  10. Regardless who will end up with this petition: Participating in the ivory trade in any form puts all on the same level: low-lives! Karma will teach its own lesson.

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