Louis Vuitton Must Stop Using Skin from Tortured Crocodiles

Target: Bernard Arnault, CEO of LVMH

Goal: Stop LVMH, the parent company of Louis Vuitton, from using crocodile skin on its products.

LVMH, the parent company of Louis Vuitton, continues to use crocodile skin on many of its products despite knowing it comes from the bodies of tortured animals. We must take action to force LVMH to use non-animal alternatives in its products.

Animal rights organization PETA recently released footage from inside the crocodile farms. The animals were seen apparently being shocked, having their necks slit and then having metal rods shoved down their spines. Reptile experts have concluded that these crocodiles are alive and conscious for about an hour after having their spinal cords severed. After this, the animals are skinned. Footage showed one crocodile still moving while being skinned.

Sign this petition and demand LVMH stop exploiting and abusing crocodiles for fashion. It is cruel and unnecessary and should be stopped immediately.


Dear Mr. Arnault,

Your company continues to use crocodile skin on many of its products despite knowing it comes from the bodies of tortured animals. It is cruel and unnecessary to continue abusing these animals and it must be put to an end.

Eyewitnesses at crocodile farms say they saw many disturbing situations. Allegedly, the animals were seen being electro-shocked, having their necks slit and then having a metal rod shoved down their spine, all while still conscious. It usually takes about an hour after the spine is severed for the animal to die. That one hour is filled with fear and pain for the crocodiles and must seem like an eternity. In addition, footage shows one crocodile still moving during the skinning process.

What these animals go through is pure torture, and it is all for an unnecessary article of clothing or an accessory. It is time to stop exploiting and abusing these animals. Please consider no longer using crocodile skin on your products. There are many cruelty-free alternatives available to use.


[Your Name Here]

Photo credit: MartinRe


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  2. annie vallet says:

    unacceptable, boycott this brand

  3. Denise Devereux says:

    Boycott this brand. To all the fake botox ugly inside and out people your time will come as your skin peels off you when you burn in hell. Karma is coming for you.

  4. Louis Vuitton, how CAN you. The crocodile skin purse… You DO know that large steel rods are inserted into the crocodiles’ necks and rammed along the entire length of the spine while the CROCODILES ARE ALIVE and feeling everything…tied and helpless?????? And that it takes AGES, up to an hour, for them to SLOWLY die, in unimaginable agony????? And that they are then skinned after that, without care seemingly taken to ensure they are truly dead…how many skinned alive, still moving, as has been witnessed????


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