Apologize for Advocating Cruelly Produced Veal

Target: Matt Baker, host of Countryfile

Goal: Publicly apologize for encouraging viewers to barbecue and eat veal and promote humane food instead.

A television show presenter must apologize for encouraging viewers to buy and eat the product of extreme animal cruelty. The Summer Special of the BBC’s countryside living show “Countryfile” saw host Matt Baker advocate the consumption of veal for viewers’ summer barbecues. In a tragic show of his lack of compassion for living creatures, Baker said to his audience, “It’s an untapped resource and if you’re drinking milk, you should be eating veal, because these cows have no real purpose other than veal.”

Unfortunately, the disturbing logic behind this heartless statement is correct. Male calves are useless to the dairy industry and are therefore ripped from their mothers shortly after birth and sent to slaughter to be processed into veal. Sadly, despite knowing the unbearable cruelty these animals endure, Baker still incites people to fund the horrific large-scale abuse and slaughter of innocent sentient beings. Instead, he could be using his position to advocate cruelty-free, ecologically sound and sustainable foods.

Sign this petition urging Matt Baker to publicly apologize for urging his audience to purchase a product as cruelly obtained as veal and advocate a cruelty-free plant-based diet instead.


Dear Mr. Baker,

You have received strong criticism for advocating the consumption of veal on Countryfile’s Summer Special, and rightly so. While your statement that calves are useless to the dairy industry is sadly correct, this fact is not a reason to promote the horrific cruelty these animals endure for veal to be produced. Calves are torn from their mothers and slaughtered at just a few days old so that their flesh can be consumed. These innocent sentient creatures deserve better.

Rather than promote animal abuse and an ecologically destructive industry, please use your position as a television host to advocate cruelty-free and sustainable plant-based foods instead.


[Your Name Here]

Photo credit: Jim Champion

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  1. Angela Rabon says:

    More hate and cruelty being spewed around the world!!! Can somebody not think before they speak, and speak words of kindness and love, especially for animals? Their lives are difficult enough!!!

  2. must ban all cruel veal now.

  3. Eileen Rogers says:

    With the wondrous plethora of plant food on this planet there is no need to ingest cruelty.

  4. Why would someone promote and encourage animal cruelty on television? Obviously he is a cruel and cheesy host with a hidden agenda. Please apologize for that redundant comment!

  5. Anne GRice says:

    The calibre of some people on TV makes me question the integrity of the TV network in this supposedly modern era when we are supposed to be intelligent, humane civilised human race! This person has no place in a public position and is obviously not suitable for his job! He is obviously a cruel heartless pathetic person!

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