Target: Todd Siwak, CEO of Ferrara Candy
Goal: Demand Ferrara’s Brach company stop the use of maltitol in its sugar-free candies.
Ferrara’s Brach’s candy company has a line of sugar-free products that unfortunately are not as healthful as the lack of sugar might suggest. The first ingredient in all of these products is maltitol, a sugar alcohol that is widely known for causing digestive distress. The sugar-free gummy bears in particular have a poor reputation among consumers, who have reported suffering severe diarrhea after eating them. They have pages worth of poor reviews on Amazon, and one man reported becoming severely ill after eating a few too many of the little bears.
While sugar alcohols are not on the same level of danger as aspartame, the digestive problems they cause are not worth the calories saved by eating candies containing them. Diarrhea in particular can be dangerous if it becomes too severe, it will lead to dehydration and the loss of valuable electrolytes. Sugar alcohols are not even nutritious, they’re empty flavor additives. They contribute nothing to the everyday diet, and can possibly be more harmful than sugar if a person has a strong enough adverse reaction to them.
Brach’s means well by providing a line of candies for those who cannot or do not want to eat sugar, but sugar alcohols are not the right substitute. Other companies have made the switch over time to Splenda or Stevia, sugar substitutes that are healthier or at least less aggressive than aspartame and sugar alcohols. It is time to demand Brach’s do the same thing. Sign this petition to demand this company phase out sugar alcohol in favor of better sweeteners.
Dear Mr. Siwak,
Your company deserves credit for providing sugar-free candy alternatives to diabetics or those who want to indulge but not have to worry about the calories. Unfortunately, your use of maltitol defeats the purpose of watching their health, as sugar alcohols cause digestive problems in many consumers. The gummy bears are especially notorious for this, as their Amazon page is covered in negative reviews of the product.
Your candy should not need a warning to consumers that it will make them sick if they eat even one more than the suggested serving. Please start phasing out sugar alcohols and make the switch to better sweeteners such as Splenda and Stevia. Diabetic consumers should not have to sacrifice their digestive comfort for the sake of indulgence.
[Your Name Here]
Photo Credit: Thomas Rosenau