Target: Mama Cash founders Ester Serrano and Susanne Kuiper
Goal: Praise activists who set up a clothing store to raise awareness of sweatshops producing cheap clothing.
An activist organization set up a fake clothing shop to lead customers to a mock sweatshop in the back, showing people how nine-dollar pairs of jeans are made. The pop-up shop, called The Mad Rush, appeared in Amsterdam as a way to raise awareness of the plight of millions who are made to work long, underpaid hours in dangerous sweatshops.
The organization that pulled off this stunt is called Mama Cash and is the oldest women’s fund on the globe. Its creators, Ester Serrano and Susanne Kuiper, are dedicated to helping the women employed by the international garment industry, who make up 80 percent of its workplace. Thousands have been injured and killed in accidents in the terrible and unsafe conditions typical of sweatshops, and workers are expected to toil 12 or more hours per day, six hours per week.
After showing customers the mock sweatshop, The Mad Rush would explain how consumers looking for cheap fashion items fuel the demand for these items that contributes to the creation of sweatshops. Awareness of this issue can help shoppers to make better choices in terms of what companies they give their money to. Sign our petition to thank these activists for their work in helping victims of the garment industry.
Dear Ms. Serrano and Ms. Kuiper,
I recently heard about your campaign to bring awareness in Amsterdam to the problem of sweatshops via a pop-up shop that contained a mock sweatshop in the back. This was a brilliant way to attract bargain shoppers and then educate them about a problem that many consumers unknowingly contribute to.
With 60 million people across the globe working long hours for very little pay in dangerous and unhealthy conditions, it’s about time somebody did more to put a stop to big corporations from exploiting and mistreating the poor–especially women and girls. If fewer people buy from companies that use sweatshops to make their clothes cheap, they’ll have no choice but to pay workers more and make their workplaces safe to keep profits from plummeting.
Not enough people seem to care about the people trapped in a system that forces them to work themselves to death for pennies an hour. It’s refreshing to see someone making a real effort to raise awareness of this massive problem. Thank you for your hard work for the sake of people unable to fight for themselves.
[Your Name Here]
Photo credit: marissaorton