Stop McDonald’s From Supporting Endangered Dolphin Deaths

Target: Steve EasterBrook, CEO of McDonald’s

Goal: Stop contributing to the destruction of ocean ecosystems and the killing of endangered dolphins by serving unsustainable fish.

A leaked report reveals that major fast food chain McDonald’s has allegedly been sourcing fish from unsustainable industries, and thus indirectly caused huge damage to fragile fisheries. The report by the New Zealand government shows unlawful fishing practices in its waters with the fishing of hoki, a fish species largely used by McDonald’s, being reportedly unsustainable and damaging due to the use of bottom-trawling to capture the fish and the alleged dumping of dead fish in huge numbers.

The hoki fishing industry has also been criticized for killing members of the endangered Maui’s dolphin species, of which only 50 individuals are known to survive. McDonald’s must stop contributing to these destructive practices by replacing fish items in their menu with more sustainable food offerings.

Sign this petition to urge McDonald’s to stop contributing to the death of countless dolphins.


Dear Mr. Easterbrook,

McDonald’s has reportedly been buying and serving fish caught using unsustainable methods. A leaked report by the New Zealand government points to the unsustainable practices of the hoki fishing industry. These include discarding vast quantities of dead fish back into the ocean and catching and killing endangered Maui’s dolphins.

As a leading fast food chain, McDonald’s has the opportunity to pave the way for kinder and more responsible methods of food production. Please drop fish and other foods obtained through destructive practices from your menu and add in sustainable and cruelty-free items instead, the likes of which are already gaining in popularity at McDonald’s itself and other fast food restaurants.


[Your Name Here]

Photo credit: Harbor Branch Oceanographic Institute

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  1. Nature treats back now ?
    Take responsibility for your cruelty
    Live your nightmare now ?


    Anita has it right. People don’t want to know. They care about animals, but obviously not nearly enough.

    Dateline on NBC at 7 o’clock this evening has a special report on commercial dog cloning from South Korea, which all of you should watch .

  3. Lisa Zarafonetis says:

    Signed & Shared. ?

  4. Here we go again the human species and the atrocities that occur by their money hungry and GREEDY hands.

    And of course McDonalds have to be their so it continues, purely FOR GREED.

    McDonalds stops sourcing fish from unsustainable industries, and indirectly causing huge damage to fragile fisheries.

    McDonalds you are and absolute disgrace.

  5. Steve Easterbrook, McDonalds was the 1st job I ever had in high school back in the 1970’s…there’s no room within McDonalds corporation for egregiously supporting the demise of Biosphere ONE…NASA hasn’t figured out how to evacuate us to another location yet. When our oceans die, WE die. Can’t put it any simpler than that! My grandchildren understand it, they’re in grade school…you shouldn’t have any problem comprehending this…you’re an adult!

  6. I will not waste my time in McDonald’s. The food makes people sick and this just reinforced what I already feel about them. People should care about our animal population… we won’t have any left at the rate we are killing them. That would make for a very sad place on earth.

  7. dirk baeke says:

    Mc Donalds is a cruel company for all animals. Even for humans is the food not healphy. You won t see me there

  8. boycott mcdonalds

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