Target: Jeff Bezos, CEO of Amazon
Goal: Stop selling coffee made by intensively farming and mistreating the small mammal known as a civet.
Adorable civet cats are kept in tiny cages in unsanitary conditions, so the world’s most expensive coffee can be made with their feces. Amazon.com sells this product despite the known cruelty of the industry. Tell Amazon to #DropTheCrap and save civets from a terrible fate.
Kopi Luwak is made from coffee beans partially digested by civets, small nocturnal mammals. It was initially made from coffee beans collected from the excrement of wild civets, but growing demand for the expensive drink has led to civets being poached from the wild and kept captive in tiny cages and inhumane conditions.
Investigations into these civet farms found animals confined in loud and unhygienic conditions with many of them frail due to being fed only coffee beans. Civets were reportedly kept in tiny wire-mesh cages, causing the animals injuries and open wounds. Footage from a PETA Asia investigation shows sick and depressed civets, some displaying zoochosis, a neurotic health issue caused by stress and captivity. Large retailers such as Amazon are profiting from this extreme cruelty while allegedly tagging the coffee as “wild-sourced.”
Sign this petition demanding that Amazon stop selling Kopi Luwak at once, in light of the cruelty involved, with the hope that other retailers will follow suit.
Dear Mr. Bezos,
Amazon continues to sell Kopi Luwak, the most expensive coffee in the world, despite reports of extreme cruelty to civets involved in its production. While Kopi Luwak used to be made from collecting coffee beans partially digested by wild civets, the drink’s growing popularity has led to civets being caught and held captive in tiny and filthy wire-mesh cages.
Reports show animals suffering from depression, malnutrition and various health issues due to stress and the unhygienic conditions they are kept in. I urge you to stop profiting from such cruelty by stopping the sale of Kopi Luwak at once.
[Your Name Here]
Photo credit: Surtr