Target: The Sharjah Bird and Animal Market
Goal: End the damaging marketing ploy of dyeing rabbits for Easter sales.
A pet seller in the United Arab Emirates was discovered dyeing rabbits bright colors to increase their appeal before the Easter holiday, a process that is detrimental to the animals’ health and exposes them to toxic chemicals. The Sharjah Bird and Animal Market in Abu Dhabi submerged its rabbits in buckets full of paint to dye them bright pinks, blues, and yellows in the hope that this decoration would increase sales. Not only is the process cruel, it also encourages shoppers to buy these rabbits as impulsive Easter gifts that will later be abandoned once the novelty wears off.
Dr. Piotr Jaworski, a veterinarian from the nearby Advanced Pet Care Clinic, observed how these rabbits were being treated and called the process a “cruel gimmick,” stating that the rabbits had scabies around their eyes, ears, and between their paws. Toxic dye is harmful to animals’ health, and in many states in the U.S. it is illegal to dye animals. Yet all over the world rabbits and chicks continue to be exploited for Easter consumerism, sold as festive novelty items rather than as living beings which require care and responsibility. Studies show that the majority of pets bought as Easter gifts end up abandoned at shelters or on the streets once the holiday has passed.
Not only did the Sharjah Bird and Animal Market expose their rabbits to harmful dyes, they also promoted this harmful practice of viewing animals as objects to be bought as thoughtless gifts without considering the responsibilities of providing proper care and veterinary expenses. Sign the petition below to demand that the animal market never again use dye on rabbits in the future, and provide better care for its animals around the Easter season.
Dear Owners of the Sharjah Bird and Animal Market,
The Sharjah Bird and Animal Market was observed using toxic dye on rabbits for an Easter sale in Abu Dhabi, a process that is harmful to the animals’ health and must not be allowed. The pet sellers submerged the rabbits in buckets full of paint to dye them bright colors in order to increase their appeal as Easter gifts. Dr. Piotr Jaworski, a veterinarian from the Advanced Pet Care Clinic, stated that the rabbits had scabies around their eyes, ears, and between their paws and were clearly not receiving proper care.
This harmful process is not only detrimental to the animals’ well being, it also encourages shoppers to buy the rabbits as festive novelty items that will most likely end up abandoned in shelters or on the streets once the holiday has passed. Pets should never be bought as gifts without serious consideration of the care and veterinary expenses required to provide them with a proper home.
I am urging you put an end to the cruel practices being used to increase sales at the Sharjah Bird and Animal Market. Please take action to ensure that dye is never used on animals again in the future, and provide better care for the animals you sell.
[Your Name Here]
Photo Credit: Middle East Animal Foundation