Praise Armani for Ditching Fur

Target: Giorgio Armani, CEO of Armani

Goal: Praise the major fashion retailer Armani for announcing they will never use fur again.

After speaking with Humane Society International, Armani has announced it will no longer be using fur starting with its Autumn/Winter 2016 collection. Armani is a huge international fashion retailer that has global influence. This announcement is an amazing step forward for animals and animal activists.

Armani is an iconic designer and hopefully more fashion retailers will follow in Armani’s footsteps. This is great news for the 75 million animals stuck in fur farms at this very moment. Sign this petition and thank Armani for ending its use of fur.


Dear Mr. Armani,

Recently, you have announced that starting with the Autumn/Winter 2016 Armani will no longer use fur. This is great news for animals and animals activists alike.

Currently, 75 million animals are living in terrible conditions on fur farms. Your iconic company has huge global influence and we hope that more companies follow in your footsteps.

Thank you for deciding to use alternative, cruelty-free materials rather than fur. It is great to hear about such progressive thinking.


[Your Name Here]

Photo credit: BrendelSignature

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  1. Skylar Storm Lawren Rudley says:

    Thank you for no longer using fur. Hopefully others will follow in your footsteps and realize fur is murder…NEVER fashion

  2. Tara Brown says:

    Fashion is beautiful. Torture, cruelty, death and suffering is not. Thank you for being a pioneer against cruelty.

  3. Jean Clelland-Morin says:

    Merci Bien !

  4. I’m so happy to hear this, just proves you don’t have to kill animals to look beautiful. I hope other highend designers will follow in their footsteps. Thank you for being the 1st high end designER to ditch fur.

  5. Natasha Glinsky says:

    It took you a long time for your co. to ditch the fur, which will cost you some customers who have permanently turned away. Thanks for finally coming around.

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