End Sale of Ivory on Yahoo

Target: Yahoo Inc. CEO Marissa Mayer

Goal: Stop allowing ivory sales on Yahoo Japan that threaten the endangered elephant and rhino populations.

Internet company Yahoo is still a participant in the ivory trade that’s devastating populations of endangered animals, including elephants. While Google and Amazon have committed themselves against allowing any sale of ivory through their websites, Yahoo Japan is making millions from it. These sales increased from two million to seven million in the span of just four years.

The ivory market continues to thrive as the material becomes more rare and precious due to the shrinking populations of the animals that grow in on themselves. The western black rhino has been driven to extinction, and the white rhino only has three remaining individuals left, all in captivity. Due to poaching for ivory and habitat shrinkage, elephants could be extinct in just one or two decades.

The more Yahoo Japan fuels the ivory trade, the more they put the last remaining rhinos and elephants in danger. Multiple companies and governments have already been pressured to end their roles in this brutal and devastating market, and we can do the same with Yahoo. Sign our petition to the CEO of Yahoo to demand that she prohibits all sale of ivory through her website.


Dear Ms. Mayer,

Your company, Yahoo, is currently participating in a brutal market that’s responsible for the endangerment and extinction of multiple animal species, including the western black rhino and the African elephant. Yahoo Japan recently saw $7 million in ivory sales, up from $2 million just four years prior. This cannot be allowed to continue.

Poaching for ivory has caused the loss of so many magnificent animals, and participation in the trade of this material is what drives poachers to continue slaughtering them in incredible numbers. Experts estimate that African elephants could be extinct in as little as 10 years, largely due to this practice. The only way to stop poaching entirely is to eliminate the market for ivory. There is no other reason to poach elephants.

Companies like Google and Amazon have already committed themselves against the ivory trade. Consumers across the world are becoming more aware of the realities and consequences of this market and will not stand for your participation in the slaughter of rhinos and elephants. If you want to protect your already faltering profits, you must immediately prohibit all sale of ivory through Yahoo Japan and any affiliated sites.


[Your Name Here]

Photo credit: Sponchia

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  1. hal shootel says:

    It is completely beyond comprehension that you allow ivory to be sold on your Japan site.

    It clearly demonstrates a complete lack of integrity on your part and the part of Yahoo as a company.

    If this does not stop immediately you should expect a worldwide boycott of Yahoo very soon. Conversations regarding retaliation on Yahoo are going on right now.

    • Mr. shooter, I thoroughly agree. I’ve had my yahoo email address since yahoo started, always use their search engine etc. I’m so disgusted I’m seriously considering changing all my online work.

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