Target: Mattel CEO Christopher A. Sinclair
Goal: Praise company for releasing Barbies with more diverse body types than the classic ultra thin model.
New petite, tall, and curvy Barbie dolls have been unveiled by the Mattel toy company in order to better promote diversity. The new line of dolls also includes a wider range of skin tones and hair textures so that girls of color can feel represented rather than feeling like outsiders.
This comes after decades of protests, petitions, and pleading by consumers who can see the damage done by promoting a doll that is supposed to represent human women but has body proportions that are utterly unrealistic. Many scientific studies and experiments have backed up these ideas, showing how exposure to the classic Barbie doll models promotes unhealthy body images and can even lead to eating disorders.
Studies have also been done to show how many girls of color consider dark skin to be ugly and white skin to be beautiful, resulting in low self-esteem. This is very likely due to the fact that so many dolls, including Barbie, that are supposed to represent ideal beauty are overwhelmingly white.
Though the majority of the dolls still appear to be quite thin, new models feature wider hips and thicker legs. One doll even has blue hair. This is a step in the right direction in the fight to show girls that all people are beautiful and worth celebrating no matter what they look like. Sign our petition to applaud Mattel for their efforts to improve the self esteem of girls across the globe.
Dear Mr. Sinclair,
Mattel recently released a new line of Barbies that includes increased racial diversity and body type representation. This is a significant step forward in the fight for better representation of the incredibly diverse population of women and girls across the world.
Many scientific studies have shown the importance of diverse representation and how a lack of it in media and toys can have a serious effect on self esteem. The Barbie toy line has been guilty of this for a long time, especially in terms of body size and type. The classic ultra thin Barbie may have contributed to eating disorders, which can be deadly.
I’m very pleased to see that your company has finally responded to decades of petitioning and pleading from consumers and made an effort toward better representation among your Barbie dolls. I urge you to keep going and represent even more types of women and girls, including those with disabilities and who have thighs that touch.
[Your Name Here]
Photo credit: Freddycat1