Applaud Coffee Chain for Offering Vegan Food Option

Target: Costa Coffee CEO, Christopher Rogers

Goal: Thank Costa Coffee for putting a vegan item on its menu and urge them to offer more.

Costa Coffee has become the first major British coffee shop chain to launch a certified vegan product. The Fruity Crumble, a cinnamon spiced biscuit base with a plum and cranberry filling and crumble topping, displays the official Vegan Trademark sign and will be offered by over 2,000 stores in the United Kingdom. The coffee chain decided to introduce the product after listening to customers’ requests for cruelty-free food options. The Vegan Trademark is internationally recognized and certifies that products are free of animal use. George Gill, Head of Business Development at the Vegan Society, has commented: “Providing vegan options makes clear commercial sense for retailers, who can open up their market to a fast growing number of vegans worldwide.”

Dairy and egg production both involve considerable cruelty to animals. In the dairy industry, cows are routinely impregnated and mechanically milked, which leads to them developing painful inflammations and only living four years on average, a mere fraction of their natural lifespan. Their calves are taken from them soon after birth and sold to the meat industry to be slaughtered for veal. The egg industry destroys millions of male chicks per year, and layer hens are confined to cages and have their beaks sliced off. When their egg production wanes, they too are sent to slaughter. In light of these facts, more and more consumers are choosing to favor vegan foods.

Costa’s new vegan addition is a huge step forward for people seeking cruelty-free food options. It will also help show consumers that there are more and more mainstream vegan food options available and that forgoing animal products does not mean giving up tasty treats. Thank Costa Coffee for taking this smart decision and encourage the company to offer more vegan food options in its stores.


Dear Mr. Rogers,

I would like to thank you for introducing a vegan crumble bar in Costa stores across the country. The fact that a major chain such as Costa Coffee offers a certified vegan product is great news for the growing proportion of ethical-minded consumers who seek out cruelty-free food. Providing a food item free of animal products is a great business move and one that rightly acknowledges the growing number of vegans in the United Kingdom and worldwide.

As you are certainly aware, egg and dairy production both involve considerable cruelty to animals. Dairy cows are mechanically milked and repeatedly impregnated just to have their calves taken away at birth and slaughtered. In the egg industry, millions of male chicks are gassed or ground up alive each year, and layer hens suffer debeaking and the stress of laying far more eggs than they would naturally. Both industries are responsible for extensive cruelty, the slaughter of billions of animals when they are no longer useful and severe environmental degradation.

In light of these facts becoming better known to the general public, more and more people are choosing to favor vegan foods. Thank you for catering to these consumers and please consider adding more vegan items to your menu.


[Your Name Here]

Photo Credit: Annie

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