Reinstate Ban on Processed Meats at Hotel

Target: Petter Stordalen, owner of Nordic Choice Hotels

Goal: Reinstate ban on bacon and sausages in hotels’ breakfast buffets.

A Scandinavian hotel chain has put bacon and sausages back on its menu after having removed them for ethical and environmental reasons. Nordic Choice Hotel owner Petter Stordalen had made the decision to ban processed meats thanks to his wife Gunhild, an environmental and animal rights activist, but lifted the ban less than a week later because of negative responses from some guests.

Removing bacon and sausages from their menu was such a laudable step it is an incredible shame the hotel chain did not follow through with its decision long-term. Brand director Camilla Bergman spoke proudly of the chain as “the small hotel rebel who wants to challenge the traditional,” yet the company still gave in to detrimental mainstream pressure, putting profit over ethics.

Replacing meat with plant-based items is the first essential step for any company with an ethical and eco-minded motive. Several studies have found that meat and dairy production causes more environmental damage than all transport, not to mention that removing bacon and sausages also safeguards the health of consumers. The World Health Organization recently declared that processed meats are carcinogenic.

Were the Nordic Choice Hotels to reinstate their no-bacon policy, the company would be actively contributing to preserving the planet and saving thousands of innocent animals’ lives, as well as safeguarding guests’ health. Please urge Petter Stordalen to put the planet above profit and reinstate the ban on bacon and sausages in his hotels.


Dear Mr. Stordalen,

After taking a laudable step and banning bacon and sausages from your hotels, you have made the harmful decision to put them back on the menu. For a company describing itself as a “small hotel rebel who wants to challenge the traditional,” it is a shame that you did not follow through with this noble decision long-term.

You are no doubt aware that meat production is one of the leading culprits in environmental damage—including land degradation, water and air pollution and climate change—more so than even transport. It also involves the large-scale slaughter of billions of innocent animals who suffer their entire lives to end up painfully butchered to provide us with fat-laden food that are not only unnecessary but unhealthy. Indeed, the World Health Organization recently revealed that processed meats are carcinogenic. In light of this, do you really want to be selling products that not only harm innocent animals and cause climate change but also put your guests’ health at serious risk?

With consumers the world over increasingly realizing how harmful meat and dairy are and thus moving towards plant-based diets, your hotel chain could be at the forefront of this positive change. Please put animals, our planet and your guests’ health over profit and reinstate your no bacon and sausage policy.


[Your Name Here]

Photo credit: Cyclonebill

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