Target: Bruun Rasmussen Chairman and Auction Director Jesper Bruun Rasmussen
Goal: Praise decision to end auction and sale of ivory from endangered species.
Denmark’s second largest auction house announced that it will stop selling ivory products after intense backlash on social media. Bruun Rasmussen had planned to sell off a pair of tusks that once belonged to an African elephant, but enormous public pressure led to a reevaluation of the decision. This reversal represents a huge victory in the fight against the ivory trade, which has decimated elephant populations across the globe.
“We try to be as aware as possible of what can cause offence,” said Kasper Nielsen, a sales director at Bruun Rasmussen. The decision to cancel the auction came from “the reactions we have received” both from the conservation group World Wildlife Fund “and our customers on social media,” Nielsen added. The auction was denounced by the World Wildlife Fund, and numerous users made comments about ceasing to do business with Bruun Rasmussen on the company’s Facebook page.
Frequent elephant poaching in Africa has led to a major drop in the population over recent decades. Ivory is used to make jewelry and decorative trinkets, with much of it being illegally smuggled to China. Due in part to the ivory trade, there are only between 419,000 and 650,000 elephants left, according to the activist group Save the Elephants.
In addition to closing the auction, Bruun Rasmussen added in their statement that the decision also covered any tusks and horns belonging to any endangered species. This move could mean the loss of thousands, if not millions, of dollars for the company, but the ecological benefit cannot be quantified, and for that, Bruun Rasmussen’s decision is to be commended. Sign this petition to applaud the company for doing the right thing for endangered animals.
Dear Mr. Bruun Rasmussen,
I am writing to thank you for your company’s decision to end the auction and sale of ivory from endangered species. Due in part to the ivory trade, elephants populations across the globe have been decimated, and your refusal to sell products taken from these animals represents a huge victory in the fight against this unsavory and illegal practice.
Your company’s choice to forego an easy profit in the name of a healthier planet is a noble one. The ivory trade is a notoriously lucrative one, but your fortitude shows a determination and commitment that must be honored. Thank you for helping to protect these vulnerable creatures.
[Your Name Here]
Photo Credit: Paul Mannix