Demand Removal of Transphobic Ads

Target: Jared Woodfill, Head of Campaign For Houston’s Press

Goal: Remove Transphobic anti-HERO ads from Houston ad spots.

Opponents of the Houston Equal Rights Ordinance (HERO) have been placing transphobic ads around the city to resist the ordinance becoming law. Ads refer to trans women as “gender-confused men” who will use the new law to harass women and children in bathrooms. We must stand up for trans people and show our support for the equal rights ordinance in Houston.

On November 3, voters in Houston will decide if they would like to make the ordinance a law. HERO essentially campaigns for equal rights regardless of sex, race, color, ethnicity, age, marital status, military status, sexual orientation, and gender identity. Despite this being a blanket anti-discriminatory ordinance, opponents are choosing to focus on the gender identity portion. The transphobic group calls themselves “Campaign for Houston.” They are placing hateful ads around the city, on television, and on the radio about the supposed public safety threat that HERO yields. One such ad reads ‘No Men in Women’s Bathrooms,’ using language which cruelly belittles the identity of trans women.

By advocating against HERO, opponents are essentially campaigning against anti-discrimination. Houston residents who view Campaign for Houston’s ads will be led to believe that HERO is solely a trans-rights ordinance when in fact, it simply calls for equality for all people.

Everyone deserves respectful treatment regardless of their sexual or gender identity. The anti-HERO campaign is hurtful to trans people around the globe and shows that the community of opponents is transphobic and discriminatory. HERO presents no public safety threat whatsoever; rather, it simply calls for equal rights and protection for all. The ignorance of Campaign for Houston is detrimental to the fight for equal human rights and must be stopped. Sign the petition below to demand Campaign for Houston remove their transphobic ads.


Dear Mr. Woodfill,

I am writing in regards to your organization’s anti-HERO ads. The ads imply that trans women are not in fact women, but just “gender-confused men.” Using this kind of language is a step back in the fight for equal rights, and must be stopped. Additionally, inferring from your ads, Houston citizens would not know that HERO is a broad anti-discrimination ordinance. Rather, it would be assumed that HERO applies solely to trans people rather than also pregnant women, military veterans, minorities, etc.

Trans people do not present any sort of public safety threat. These individuals merely want to be treated the same as those who identify as their birth-assigned sex. They do not want, as your organization implies, to harass or prey on others.

This issue is one that calls for personal beliefs to be put aside, so that as a human race we can continue to progress toward complete and total equality. Advertising transphobic messages on the television and radio makes it more difficult for progress to be made. Therefore, I am demanding that these ads be rescinded so that the residents of Houston can vote on the ordinance without being swayed by bigoted messages such as yours.


[Your Name Here]

Photo Credit: Tony Webster

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145 Signatures

  • alessandro verzola
  • Carri Welsh
  • Nikki Owen
  • Lea Faulks
  • Anita Dunhill
  • Amber Lee
  • Darlene Roepke
  • Christy Hanna
  • Lynn Juozilaitis
  • Ann Blank
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