Target: Travis Kalanick, Co-Founder and CEO, Uber
Goal: Stop making real leather seats a requirement for your Uber BLACK vehicles.
Despite vegan alternatives good enough for luxury automakers BMW and Mercedes-Benz, Uber requires that automobiles operating in its BLACK ride-hailing service line have real leather seats. Cows slaughtered for their leather are subjected to heinous animal cruelty, and we must demand that Uber remove the real leather requirement from its seating conditions.
Stella McCartney narrated a PETA expose that graphically details the abuse to which leather cows are subjected. Not only are these cows crowded and deprived, they are also branded, dehorned and have their tails docked, all without anesthesia or pain medication. Once they are ready to be skinned, they are hung upside down, stunned—not knocked out—cut and left to bleed to death. In many cases, the cows are not dead and remain conscious as they’re being skinned alive and dismembered.
Vegan faux leather is as luxurious as real leather. In fact, a good faux can fool anyone. As mentioned above, many luxury automobile manufacturers are adopting vegan faux leather options for their animal-loving clientele, and there is no excuse for using real leather. If this is Uber’s attempt at attracting a high-end audience for its ride service, it fails miserably, because it is at the cost of severe and unnecessary animal cruelty.
Demand Uber remove its leather seating requirements for automobiles offering ride services in its BLACK service. We must remain resolute in our fight against animal cruelty.
Dear Mr. Kalanick,
I am disheartened to learn that you require real leather seats in any car operating Uber’s BLACK ride-hailing service. I understand that you may be attempting to attract a high-end client base with this service, but real leather is not the way to do so. All it says to most people is that you are painfully unaware of animal cruelty issues in the United States.
Cows used for their leather are abused during their lives and slain horrifically at the end of them. Imagine being hung upside down, stunned, and then skinned alive. This is what happens to the animals slain for the skin used for your leather seats. These cows experience nothing but fear and pain throughout their tortured lives, all because people like you refuse to accept faux alternatives.
The clientele you are attempting to attract, however, are already very much aware of humane faux leather seat options made available by such automakers as BMW, Mercedes-Benz and Tesla. As these companies have shown, we really can have our cake and eat it, too, as the faux leather seats are just as soft and supple as real leather. There’s no excuse to use real leather anymore.
Kindly remove your contingency that automobiles operating in Uber’s BLACK service must have real leather seats. As many luxury manufacturers have proven, we do not need subject cows to horrific and inhumane acts of cruelty just to present a passenger with a wonderfully comfortable ride. Stop supporting the inhumane leather trade and adopt a policy for faux leather seating instead.
[Your Name Here]
Photo Credit: Watershed Post