Target: Dr. Marijn Dekkers, CEO Bayer
Goal: Remove unnatural and toxic ingredients from children’s vitamins.
A popular brand of children’s vitamins contain cupric oxide, which, according the the Material Safety Data Sheet (MSDS), is harmful or fatal if swallowed. Copper is, in small, regulated quantities, good for the body. Altering it to cupric oxide is not.
Approximately one-third of children and teens in the U.S. take a daily vitamin supplement. Bayer’s children’s vitamins boast about being the “Pediatrician’s #1 Choice” right on the bottle. With such tremendous brand recognition and cool Flintstones characters, Bayer makes it easy for parents and kids to agree on them.
The vitamins also contain several artificial sweeteners, including sorbitol, which is a laxative in high amounts, and aspartame, which has been shown to cause cancer. Additionally, the artificial colors added have conflicting reports about safety and links to long-term health problems. Because supplements are not regulated under FDA requirements, Bayer can put whatever it likes in them and make whatever claims it believes to be factual about them.
There is, however, an independent non-profit that sets public standards for quality in food, drugs, and supplements. The U.S. Pharmacopeial Convention (USPC) audits the purity, potency, and stability of ingredients. They do not make claims regarding effectiveness. When a product passes the USPC tests, products are then entitled to use the USPC seal of approval. Bayer, however, refuses to go through the process of obtaining this gold-standard quality seal. According to a statement they made to Newsweek recently, they believe that brand recognition of the Bayer name is enough to reassure consumers of their commitment to quality and safety.
Brand recognition is not enough. Parents need to know they’re giving their children the safest, most beneficial vitamins possible. Sign this petition to let Bayer know they need to stop poisoning kids.
Dear Dr. Dekkers,
With about one-third of children in the U.S. taking vitamin supplements, Bayer has a responsibility to ensure they’re safe and healthy. Currently, Bayer’s children’s vitamins contain ingredients known to be harmful if swallowed, cause cancer and diarrhea, and others that are being studied to determine long term ill effects.
Bayer has publicly gone on record stating that they do not see the value in obtaining the U.S. Pharmacopeial Convention seal of approval due to their brand recognition. While it may seem of little value to Bayer, it is of great value to parents who want to be sure their children are healthy.
The chemical-free and organic movement in this country gains momentum every day. Bayer needs to keep up with this trend to keep consumer trust. To do this, they need to remove harmful ingredients and obtain certifications showing their commitment to quality, safety, and health.
[Your Name Here]
Photo credit: Steven Depolo