Target: Berger Bros Entertainment CEO Josh Berger
Goal: Halt production of movie that holds up misogynistic mass shooter as a victim and hero.
A movie that glorifies and sympathizes with a hateful mass shooter is currently in production. The film is clearly inspired by the Isla Vista shooting in which a misogynistic and racist young man shot down multiple University of California, Santa Barbara students after penning a deeply hateful manifesto blaming all women for his misery because they wouldn’t date him for existing.
Berger Bros Entertainment claims that there’s no connection between the real-life shooting and their movie, but the similarities are clear. Firstly, the title of the movie, “Del Playa,” refers to one of the main streets in the community of Isla Vista. The movie’s main character is a high school boy who’s rejected by a girl and, after getting beat up by the girl’s boyfriend, decides to go on a killing spree.
The movie’s official trailer says things like “there’s a girl that every guy wants and can’t have” and the official tagline is: “Monsters aren’t born. They are created.” What this is implicitly suggesting is that women who say no to men are responsible for creating “monsters” like the Isla Vista shooter. This is a deeply misogynistic and victim-blaming narrative that makes it dangerous and terrifying for women to reject men and excuses the actions of men who react to rejection with violence.
This movie is abhorrent in every fashion. Profiting off of a tragedy is bad enough. Glorifying mass murderers and spreading dangerous misogyny and victim blaming narratives is downright horrific. Sign our petition to demand that production of this movie be immediately halted so that it can never be released.
Dear Mr. Berger,
You’ve already received a lot of criticism for your company’s production of the movie Del Playa which depicts a killing spree within the same community as that of the Isla Vista mass shooting of 2014. However, you have refused to halt production of the film and still plan to release it.
The official trailer of the film in itself sends the message that women and girls are to blame for the violence of men because they reject them. While it’s true that bullying is a massive problem, the trailer focuses on the rejection from the girl that the main character wants and shows him attacking mainly scantily clad girls during his killing spree. Why should anybody get an anti-bullying message from that?
This is about much more than profiting from a tragedy. Misogynistic narratives that women should always say yes to men and if they reject them, they’re responsible for the man’s violence is exactly why people died in Isla Vista on that day. Elliot Rodger specifically named rejection from women as the reason he was going on a killing spree. Your movie will clearly spread that message further and could end up being responsible for more misogynistic mass shootings.
You could end up with blood on your hands if you allow this film to be released. Stop production immediately and make sure the public, including angry young men, never gets a chance to see it.
[Your Name Here]
Photo credit: jarmoluk