Target: Stephen Ostroff, Acting Commissioner of the U.S. Food and Drug Administration
Goal: Support the government crackdown on cigarettes that are advertised as “natural” or additive-free when those products can be just as dangerous as regular products.
Cigarette companies like Winston, Natural American Spirit, and Sherman’s that want to advertise their products as “natural” and “additive-free” to make their products appear healthier must now must first submit an application with scientific evidence supporting such claims to the FDA. The FDA says this kind of marketing could be falsely leading consumers.
The companies were sent warning letters that they must respond to in 15 working days either explaining how they will fix this advertising violation or proving that they are not in violation of the law. Overall cigarette sales in the U.S. have been declining in recent years, yet the sales of Natural American Spirit and other products advertised as “natural” have been growing.
This marks the first time the FDA is pursuing regulatory action against “additive-free” or “natural” advertisements of tobacco products. Tell the FDA you support this action and hope they continue to crack down on the tobacco industry in ways they haven’t in the past.
Dear Commissioner Ostroff,
I am glad to hear that now cigarette companies that advertise their products as “natural” and “additive-free” are under the pressure of stronger regulation by the FDA. It’s a huge win that overall cigarette sales in the U.S. have been declining in recent years, but it’s dangerous that the sales of Natural American Spirit and other products advertised as “natural” have been growing, and it could be attributed to their potentially misleading advertising.
The cigarette industry knows no bounds in trying to mislead consumers into buying and using their deadly products. I support this regulatory action and encourage you to continue to crack down on the tobacco industry.
[Your Name Here]
Photo credit: Torbakhopper