Target: Napa Valley Wine Train CEO Anthony Giaccio
Goal: Investigate accusations of racism in company that ejected black women for “laughing loudly.”
A touring company is being accused of racism after a group of black women was kicked out of a tour group for allegedly being loud and disruptive. The Napa Valley Wine Train claimed that other customers had complained about their loud laughing, and after asking them to keep it down three times, ejected them from the train. The women were met by police officers outside of the train and the company later accused the group of being physically and verbally abusive.
After the incident went public and several other patrons who had been on the same train with the ejected group came forward to say that these women had caused no problems, Napa Valley Wine Train posted a retraction of the claim that they had been abusive and called the treatment of these paying customers “regrettable.” Many people are now wondering why the patrons of a wine train would be expected to remain quiet and if white customers would ever receive the same treatment for a predictable amount of revelry.
Now another story has emerged about a group of Latino people who were allegedly threatened with ejection by the same company on a different tour. The group felt that they were being no louder than anyone else, and they quieted down more after a fellow patron complained. A company employee then reportedly threatened to eject them if they kept being loud, even though they were making very little noise at that point.
The Napa Valley Wine Train has attempted to make amends with the group of black women by offering them a free tour and apologizing. However, it seems very possible that there is a racial bias within the company, and a company-wide investigation should be conducted to ensure that nothing like this happens again. Sign our petition to demand that necessary steps be taken to root out any racism among the Napa Valley Wine Train’s employees.
Dear Mr. Giaccio,
The incident involving the group of black women who were kicked off of one of your company’s tours has raised questions about racial bias within your company. Recently, another group of people, this time Latino, came forward to speak about the experience of being threatened with ejection because a white patron had complained about the noise they were making, even though the accused group felt they weren’t making much noise at all.
It’s also come to light that a message posted by your company on your Facebook page contained lies about the group of black women being physically and verbally abusive. These facts combined with well-known stereotypes about black and Latino individuals being loud and/or aggressive suggest that racial bias may have had a role in both of these incidents.
Based on your apology and your attempt to make amends, it seems as though you sincerely want to ensure that your company is not viewed as racist. However, the only way to make sure that there is no explicit racial bias within the Napa Valley Wine Train company is to conduct a full investigation into the staff involved and determine any necessary steps that must be taken, whether that means dismissing certain employees or implementing racial sensitivity training.
Show the Napa Valley community that you’re seriously against racism by taking the necessary steps to prevent incidents like the ones described above from happening again.
[Your Name Here]
Photo credit: Ardfern