Success: Patagonia Cuts Ties with Abusive Wool Supplier

Target: Rose Marcario, President and CEO of Patagonia

Goal: Thank Patagonia for cutting ties with abusive wool supplier and continuing the fight against animal abuse.

The ForceChange community recently cried out for justice in its Punish Patagonia Supplier Accused of Slashing Lambs’ Throats petition and Patagonia listened. PETA has announced that the clothing brand has agreed to cut ties with Argentinian wool supplier Ovis 21 after a video exposed the “sustainable” wool producer’s workers inhumanely treating wool lambs. Included in PETA’s undercover video was graphic footage of lambs being tortured and slaughtered. The ForceChange community took a stand alongside other consumers demanding Patagonia take action and the company has done just that.

Feeling the pressure from consumers, who, according to PETA, have “pledged to bury, burn, return and give away” all Patagonia brand clothing, Patagonia has agreed to attain assurances from any wool supplier that the animals are being humanely treated prior to entering into a supplier agreement with them. Patagonia also assured consumers it will not buy wool from Ovis 21 again until the supplier can assure the retail company that it is treating all of its animals humanely.

This is a step in the right direction, and one that should viewed positively beyond Patagonia ceasing to operate with Ovis 21. It is well known to PETA and animal rights activists that the wool industry throughout the world, including in Australia and the United States, has a history of abusive treatment. Patagonia’s assurance that it will research all wool suppliers moving forward is an additional and commendable step.

Sign this petition to thank the company’s CEO for cutting its ties with Ovis 21 and assuring PETA and its consumers that it will only seek wool from humane manufacturers.


Dear Ms. Marcario,

Thank you for listening to our cries and cutting ties with the abusive wool supplier Ovis 21. I cannot stress enough the positive step you have taken for animal rights in the fashion industry.

To attain wool from a supplier that so inhumanely tortures and kills lambs is unthinkable, and you have stepped up to the plate by refusing to continue working with this supplier. Thank you very much.

I am encouraged by your action. This tells me that I can continue to shop Patagonia for my clothing needs, as you have demonstrated a value that many others in the fashion industry do not possess, and that is care and concern for animals.

I encourage you to continue to take positive steps for the humane treatment of animals in your business practice. As you saw by the backlash received when PETA exposed Ovis 21, we consumers take animal rights seriously, and our buying decisions are determined, in part, by a company’s stand in this important issue. Thank you for standing for lambs’ rights.


[Your Name Here]

Photo credit: Petr Kratochvil

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  1. My hatred grows stronger for this kind of scum!

    It should be made law to have CTV on every farm in every country,without complaint,. If they are treating animal’s properly then they don’t have to worry.

    • Jaime Perez says:

      I agree with you, if these places aren’t abusing animals, then they don’t have anything to worry about.

  2. Thank you Patagonia for an intelligent, wise, rational and compassionate decision — if we do not protect our animals, who will? Again, thank you a million fold!

  3. Robert Hardy says:

    Thank them for requiring thier wool suppliers to use only “humanely” sourced wool? There is no “humane” way to use animals as resources and commodities.
    I will thank them when they drop all wool and all other animal products period.

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