Applaud Target for Removing Gender Labels From Toys

Target Storefront

Target: Target Corporation CEO Brian C. Cornell

Goal: Praise retail giant for getting rid of unnecessary gender labels on their toy and bedding aisles.

Target is promoting gender equality by removing labels and color coding on their toy aisles indicating whether toys are for girls or boys. Little girls will no longer have to look in the “boy” aisle to get a Lego set and boys won’t have to fear being teased for going into the “girl” aisle. They’ll also be removing gender indications on bedding for kids.

Retailers have long been criticized for limiting the options of children by putting arbitrary gender labels on things. This prevents a lot of kids from feeling like they can look for toys outside of their pink or blue aisle. This especially limits girls who are often restricted to dolls and dress up while the boys get toys that promote science, architecture, technology, and other areas associated with careers that few women end up pursuing.

If girls are encouraged just as much as boys to get into science, technology, and math, we’ll likely start to see these gender gaps in STEM fields shrink. At the same time, boys who are allowed to play with dolls may end up being more nurturing adults.

This is a great move for gender equality. There’s no good reason to put gender labels on any toys or bedding, and in spite of what alarmists might say, it’s unlikely that anyone will confuse children’s toys with pet toys as a result of this change. Sign our petition to support Target for ending this pointless toy segregation.


Dear Mr. Cornell,

I understand that your company, Target Corporation, is removing the gender labels on your toy and children’s bedding aisles as well as the pink and blue color indicators. I wanted to applaud you for this move to desegregate the kids’ items so that girls can feel comfortable picking up building blocks and science sets and boys can feel allowed to look at dolls and dress up sets.

There’s no reason that any toys should be only for boys or only for girls. In fact, separating them is actively harmful to children, especially to girls who can’t find toys that promote interest in science and technology in the “girl aisle.” This ends up creating a society in which there are few women in STEM fields. Thanks to your company, kids who shop in Target stores won’t be so limited and more girls might grow up to pursue these careers.

It’s my hope that other stores that carry children’s toys will follow your lead. Thank you for setting a great example in promoting gender equality.


[Your Name Here]

Photo credit: Kristiantiholov

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One Comment

  1. I will no longer be shopping at any Target store since this gender neutral news has come out. I’m sick to death of all this ridiculousness being crammed down my throat. I hope enough people stop patronizing the Target stores and you get enough complaints that this stupidity will stop. I’m embarrassed for you that you do not have enough guts to not do this.

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