Target: Whole Foods CEO, Walter Robb, and Trader Joe’s CEO, Dan Bane email@example.com
Goal: Adopt rooftop gardens to promote healthy diets and sustainable agriculture.
Whole Foods and Trader Joes have helped to promote and facilitate a return to a healthy diet and sustainable agriculture and business practices. They have helped to create demand for organic and non-GMO foods. While Trader Joes’ ascent to top three ranking on Greenpeace’s Seafood Scorecard in 2013 was hard-won, they put in the effort and there they are, a marked departure from their earlier 15th place ranking. More examples could be given, but the point is that these grocery chains’ commitment to sustainability is commendable.
Another great way to both promote sustainability and to deliver a better product to their customers would be to adopt rooftop gardens and offer produce grown in that way. The less distance food travels from its destination, the more nutritious it is, the less chance of contamination, and the less fossil fuel is burned in transport. If the rooftop garden were a part of a roof that was entirely covered in soil and vegetation (a green roof), it would be beneficial to overall stormwater management and would lower environmental impact and costs associated with heating and air conditioning.
Join me in suggesting that these grocery outlets, that are so committed to sustainability, adopt this particular sustainability practice.
Dear Mr. Robb and Mr. Bane,
I am a longtime customer and supporter of both of your retail chains. I am particularly impressed with the commitment to sustainability exemplified by both outlets, and this is one of the reasons that I am a strong supporter of the service offered by you.
In addition to all of the strides that you have made toward sustainability already, I would like to suggest that you employ green roofs on your stores. This would reduce your heating and cooling costs, along with the environmental impact associated with the same, and would have a beneficial effect on stormwater management. Additionally, food products that you already sell could be grown right onsite, not only cutting costs, but cutting carbon emissions from food transport. You would be providing your customers with food that is more nutritious and that has less opportunity to become contaminated.
Please continue to work toward sustainability by implementing green roofs.
[Your Name Here]
Photo credit: GreenRoofGardener