Target: Walmart Chief Executive Officer Carl Douglas McMillon
Goal: Demand Walmart commit to decreasing food waste by selling “ugly” produce at a lower price.
According to the Ugly Fruit and Veg Campaign, 17.5 million households in the United States faced hunger in 2013. While there are numerous factors that contribute to hunger in the United States, a huge contributor is the exorbitant price of produce. Many families are unable to afford fruits and vegetables. Shockingly, a quarter of all produce is thrown away before it can even arrive at the grocery store, because of standards for how produce should look. If the produce does not meet the archetype of size, shape, and color, retailers will not sell it in their stores.
Billions of pounds of healthy produce has been wasted. The same produce that has been deemed too ugly to sell could have nourished the millions of families that go hungry in the United States each year. Culinary nutritionist Stefanie Stacks has said that the “ugly” produce is as equally nutritious as the produce that is actually sold in grocery stores.
A French grocery store, Intermache, has used fun campaigns to get people interested in buying these “ugly” fruits and vegetables. Additionally, stores in Europe, Australia, and Canada have started selling this type of produce at reduced price, often by 30 percent, and the stores have actually seen an increase in sales.
By selling “ugly” produce, supermarkets have the opportunity to increase profits while helping to end hunger and food insecurity for struggling American families. Sign this petition to demand that Walmart start selling ugly produce at reduced prices to decrease hunger and food waste.
Dear Mr. McMillon,
I am writing to you to ask that you begin selling “ugly” produce at a reduced cost in order to combat food waste and hunger. Each year in the United States 17.5 million families face hunger, in part because they are unable to afford fruits and vegetables. While selling this “ugly” produce will not end hunger, it is a powerful tool that can help decrease food insecurity.
Walmart has the power to impact the lives of millions of families. Instead of throwing out the 25 percent of produce that does not meet Walmart’s standards for size, shape, and color of how produce should look, Walmart can sell this produce at a lower cost so hungry families can afford it.
A French supermarket, Intermache, started fun and interesting campaigns that enticed people to buy “ugly” produce and actually saw an increase in sales. Not only will selling this produce be good for reducing food waste and hunger, but it will be good for business as well.
[Your Name Here]
Photo Credit: Griff’s