Target: Jørgen Vig Knudstorp CEO of The Lego Group
Goal: Start including children with disabilities in Lego’s Duplo Community People line.
Parents called upon the makers of Legos to start including children with disabilities in their line of toys, but instead of a disabled child, the new toy it put out is an elderly man in a wheelchair.
It’s a slap in the face, many parents said, as wheelchairs are not just for the elderly. Why the company refused to include children who have disabilities is just another way society leaves these equally important people out.
Since Lego’s Duplo Community People line boasts the claim that it helps children explore relationships, gender, age, and unique roles and responsibilities of people in the community, it’s a shame disabled children weren’t included in the line, especially after parents spoke out about it. Please tell the CEO of The Lego Group to start including children who have disabilities in their toy lines so that disabled children don’t have to feel left out of yet another important aspect of life.
Dear Jørgen Vig Knudstorp,
Parents have pleaded with the makers of Legos to start including children with disabilities in the sets, especially the Community People line. You obviously heard the pleas, but instead of including children who have disabilities in the toys, an elderly man in a wheelchair was featured.
Disabled children are left out of enough important areas of society, so it’s important that they are included too. Please do your part to make sure this happens. Disabled children are community people as much as anyone else. We urge you to find a place in Lego sets for children who are disabled and not just elderly folks.
[Your Name Here]
Photo credit: BrickTsar