Target: Designer and co-owner of fashion line Jours Après Lunes Sophie Morin
Goal: Remove sexualized and hyper-maturing photographs of children in lingerie from website.
A French lingerie and clothing company has started producing a new line of undergarments for girls as young as three months old called “lougerie,” a play off the word notoriously used for grown women’s underwear. They then also released a line of photography of children wearing the garments, girls wearing inappropriate amounts of makeup and posed in fashions that overly matured them beyond their age and development. Selling children’s underwear and putting effort into making it fashionable is okay, but naming and modeling them to reflect the children in a sexually attractive light is not.
The word lingerie, even in the company’s native language of French, translates to the undergarments or intimate wear of women. It is not appropriate to depict an infant wearing “panties” when it could easily be called something else, such as “diaper-ees” off of the word dungarees. It is unacceptable to show a pre-pubescent toddler wearing the same clothing and style as the developed twenty-year-old beside them. Tell this company that you will not support or purchase their line of children’s clothing, or any of their clothing, until these disturbing and sexualizing images are removed from their site.
Dear Sophie Morin:
I am incredibly unsettled by the imagery included on your website, specifically the images you have of young girls and children wearing “loungerie” and revealing undergarments. Looking at the garments themselves, they are very stylish and appropriate in comfort and cut for infants and toddlers. What is not appropriate is the way that the girls are positioned and done up in the modeling photos themselves. That is why I ask that you continue selling these garments under different, non-sexualized names and remove the photos you have up of children wearing these clothes, as the photos of the garments themselves are perfectly suitable to give the consumer a vivid idea of their style and color.
Child sexualization is a very concerning issue, one I hope you would be concerned with being a mother yourself. Child rape occurs around the world every two minutes and one in three girls will be molested before the age of 17. Putting these images on your website and on the internet, despite their innocent intent, can do nothing but fuel this darkness that plagues our societies today. I ask that you not make it any easier for pedophiles to find material and remove these images.
[Your Name Here]
Photo credit: Ruslan Gilmanshin