Target: El Al CEO David Maimon
Goal: Don’t require female flight attendants to wear high heels.
Female flight attendants are being forced to wear high heels as part of a sexist and outdated dress code for Israel-based international airline El Al. This requirement is absurd and needs to be revoked. Demand that it be lifted at once.
El Al has forced its female flight attendants to wear high heels in the airport before boarding its planes for years, but now the airline leadership is stretching that requirement into the planes themselves. Whereas before flight attendants would be able to take off their heels and replace them with something more practical once boarding the plane, they are now being forced to wear them until every single passenger is in their seat. That means they have to walk up and down the aisles countless times helping passengers with luggage, all while wearing heels.
This change has brought new attention to this ridiculous requirement and has stirred up widespread criticism. For one, such a dress code is obviously sexist—a throwback to a time when flight attendants were thought of as nothing more than objects for men to ogle at. Secondly, it is impractical, as flight attendants need to be able to move around effectively in the case of an emergency. Thirdly, it forces women to wear shoes that have been empirically proven to damage their feet and legs.
As long as they can fulfill their responsibilities, these flight attendants should be able to wear whatever they are most comfortable in. Sign the petition below to demand that El Al immediately lift all high heel requirements it has on the books for its female flight attendants.
Dear Mr. Maimon,
I am writing you today regarding the requirement your company has that forces all female flight attendants to wear high heels both in the airport and in your planes until all passengers are seated. This is an absurd rule that should be tossed aside at once.
It’s not the 1960s anymore. Flight attendants are professionals who are ready at a moment’s notice to safely evacuate hundreds of people from a single space with as few injuries as possible, and they ought to be recognized for it and given the respect they deserve. Forcing them to wear high heels is trivializing and an artifact of a sexist past that has no place being a part of your modern airline.
There are plenty of kinds of non-high heeled shoes women can wear that are “presentable.” You should trust your staff to be able to wear what is right for them while maintaining a professional appearance. I demand that you lift all high heel requirements for El Al’s female flight attendants at once.
[Your Name Here]
Photo credit: Austrian Airlines